Kate Upton returns for a third season as the face of Sam Edelman’s fall
advertising campaign. Photographers Mert Alas and Marcus Piggott shot
Upton in London on a private set with minimal décor, using only a bed.
Trey Laird directed the campaign.
“This campaign reveals Kate in an intimate one-on-one moment,” said Sam
Edelman, designer, founder and division president for the Sam Edelman
Division of Brown Shoe Company. “With the launch of our apparel line
this season, we can dress her from toe to head but sometimes all she
wants are her Sams.”
The images from the shoot will appear in major digital and nationwide
billboard campaigns. A behind-the-scenes video will also appear on samedelman.com.
ABOUT SAM EDELMAN
Since its inception in 2004, designer Sam Edelman’s eponymous brand has
quickly emerged as a favorite among celebrities and fashionistas around
the globe. Bringing more than 30 years of experience developing some of
the most successful shoe collections in fashion history, Edelman’s
designs reflect his creative sensibility, delivering footwear that is
eminently fashionable and beautifully constructed at an attainable price
point. 2012 was a banner year for the brand, with the launch of
outerwear and accessories collections and a flagship store opening in
Soho extending the company’s retail reach. It also marked the debut of
Sam Edelman’s juniors’ line Circus by Sam Edelman, helping Sam Edelman
Shoes earn Footwear News’ Brand of the Year for a second
time in the brand’s history. In 2013 the brand launched a jewelry
collection and announced their expansion into apparel for Fall 2014. The
Sam Edelman brand is owned by Brown Shoe Company.
ABOUT BROWN SHOE COMPANY
Brown Shoe Company is a $2.5 billion, global footwear company whose
shoes are worn by people of all ages, from all walks of life. Our
products are available virtually everywhere — in the more than 1,200
Famous Footwear and Naturalizer retail stores we operate, in hundreds of
major department and specialty stores, on 14 distinct ecommerce sites,
and on many additional third-party retail websites. Through our broad
range of products, we serve three key market segments. Our Family brands
— Famous Footwear, Famous.com and shoes.com — are one-stop-shopping
destinations for high quality, affordable styles for a family’s every
occasion. Active people who want comfort, style and performance can look
to our Healthy Living brands — Naturalizer, Dr. Scholl's Shoes,
LifeStride and Ryka. Our Contemporary Fashion brands — Sam Edelman,
Franco Sarto, Vince, Via Spiga, Fergie Footwear and Carlos Santana— keep
fashionistas in step with the latest trends. At Brown Shoe Company, we
inspire people to feel good and live better... feet first!
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