AEG Live will be bringing music to NCM’s FirstLook pre-show in
movie theaters nationwide in a new multi-year deal with National
CineMedia (NCM), America's #1 weekend video network, reaching moviegoers
on-screen, on-site, online and on mobile devices. Through the new
strategic relationship, AEG Live will be the premiere music supplier to
NCM.
The deal kicked off in August with :10 and :20 second features starring
international superstars Enrique Iglesias & Pitbull promoting their
upcoming 24-city AEG Live-promoted North
American concert tour, launching on September 12 at the Prudential
Center in Newark, NJ. Each month, a new AEG Live-affiliated artist will
be featured on nearly 20,000 cinema screens periodically throughout the
year in music segments interspersed throughout NCM’s FirstLook
pre-show that will not only highlight upcoming concerts, but also new
music releases, charitable initiatives, and other activities that the
artists want to promote to NCM’s targeted audiences.
Cinema patrons will also be able to engage with all of the AEG Live
music segments through their Shazam app. One of the world’s most popular
apps, Shazam
has more than 100 million users in the US and gives users the ability to
discover and share more about the artist and their music with their
friends after the movie.
“We’re always looking for ways to make FirstLook more
entertaining for cinema patrons, and bringing music into the cinema is
such a natural entertainment extension. It is something that audiences
will love and really look forward to,” said Cliff Marks, president of
sales & marketing with National CineMedia (NCM). “With the plethora of
Millennials in our theaters and the crossover between movie fans and
music fans, this is the perfect addition to the moviegoing experience.”
“National CineMedia’s FirstLook is an outstanding platform for
AEG Live to promote ticket sales and other high-priority initiatives
supported by our affiliated artists,” said Amy Morrison, Senior Vice
President, Marketing AEG Live. “The Shazam connection means that fans
can purchase concert tickets or music right from their seats. Having the
ability to market directly to a captive audience of fans through
this extensive in-theater video network is another example of the
leading-edge services that AEG Live provides to its artists.”
About AEG Live
AEG Live, the live-entertainment division of Los Angeles-based AEG, is
dedicated to all aspects of live contemporary music performance. AEG
Live is comprised of touring, festival, broadcast and special event
divisions, fifteen regional offices and owns, operates or exclusively
books thirty-five state-of-the-art venues. The current and recent
concert tour roster includes artists such as Alicia Keys, Bruno Mars,
Bon Jovi, Carrie Underwood, Cher, Daughtry, Enrique Iglesias, J Cole,
Jennifer Lopez, Justin Bieber, Kanye West, Kenny Chesney, Leonard Cohen,
Paul McCartney, Taylor Swift, The WHO, Trey Songz and Juanes. The
company is also currently producing residency shows at The Colosseum at
Caesars Palace in Las Vegas including Celine Dion, Elton John and Shania
Twain and is the exclusive promoter at The Joint at Hard Rock Hotel &
Casino Las Vegas. AEG Live is also the largest producer of music
festivals in North America from the critically acclaimed Coachella
Valley Music & Arts Festival to Stagecoach Country Music Festival and
New Orleans Jazz & Heritage Festival. www.aeglive.com
About National CineMedia (NCM)
National CineMedia operates NCM Media Networks, the #1 weekend network
in America and the largest cinema advertising network reaching
moviegoers on-screen, on-site, online and on mobile devices. NCM offers
captivating entertainment content, national reach and unparalleled
audience engagement across its digital
in-theater network of over 19,800 screens (100% percent digital) in
over 1,500 theaters in 183 Designated Market Areas® (49 of the top 50).
During 2013, over 710 million moviegoers attended theaters that
exclusively present NCM’s FirstLook pre-show program,
including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC), and 40 other leading
regional theater circuit affiliates. National CineMedia, Inc. (NASDAQ:
NCMI) owns a 45.8% interest in and is the managing member of National
CineMedia LLC. For more information, visit www.ncm.com.
Copyright Business Wire 2014