Rubicon
Project (NYSE: RUBI), which operates one of the industry’s largest
independent real-time trading platforms for the buying and selling of
advertising, is launching a global advertising exchange for Future
plc (LSE: FUTR), the award-winning international media group and
leading digital business. This will enable advertisers and their
agencies to reach Future’s audiences around the world via a single
advertising automation platform.
Future’s global exchange will include inventory from all of the media
group’s major brands - such as Tech Radar, PC Gamer, and Total Film -
which reach more than 50 million international consumers a month
collectively online, on tablets and smartphones. Buyers will now be able
to access those users faster and more easily than ever before through
Rubicon Project’s technology platform.
With specially engineered hardware to enable low latency trading,
Rubicon Project’s Advertising Automation Cloud currently processes 2.5
million queries per second and trillions of bid requests each month on
behalf of the world’s leading publishers and applications and the top
brands around the globe who rely on the Advertising Automation Cloud to
buy and sell advertising inventory.
Commenting on the news, Gerson Barnett, Director of Programmatic and 3rd
Party Revenues at Future, says, “The launch of our global private
marketplace powered Rubicon Project puts us at the forefront of digital
advertising trading. We see automated advertising as one of the most
important trends facing media groups, and are glad to be working with
Rubicon Project to offer audience-based, data rich inventory to premium
buyers.”
Jay Stevens, General Manager, International, Rubicon Project, adds,
“Like News Corp and Turner before them, Future’s launch of a global
marketplace on our platform is another example of sellers taking
increased control of their inventory, and organising their sales
offering to maximise revenues, regardless of the location of their
audiences.”
About Rubicon Project
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation
Cloud, one of the largest real-time cloud and Big Data computing systems.
The Company's mission is to automate the buying and selling of
advertising by offering innovative products to connect buyers and
sellers globally. www.RubiconProject.com
About Future:
-
Future plc is an international media group and leading digital
business, listed on the London Stock Exchange (symbol: FUTR).
-
Future has operations in the UK, US and Australia creating
publications, apps, websites and events.
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Future holds market-leading positions in Technology, Games, Music, and
the Creative sector.
-
Future attracts more than 49 million monthly global unique users to
our websites, which include techradar.com, gamesradar.com and musicradar.com.
-
Future sold more than 14 million magazines last year. Our most
well-known brands include T3, Total Film and Xbox: The Official
Magazine.
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Videos created by Future had over 143 million views last year
-
Future, and its portfolio, reaches over 15 million people on social
media.
-
Future has over 200 licensing & syndication agreements in 89 countries
worldwide, and exports over 55 titles.
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Follow Future plc on Twitter at https://twitter.com/futureplc and
on LinkedIn at https://www.linkedin.com/company/future-publishing
*Please note all figures exclude Sport and Craft which was sold to
Immediate Media in July 2014.
Copyright Business Wire 2014