SoMedia
Networks (TSX-V:VID), the pioneer of scalable cloud-based video
production solutions continues to aggressively execute on its market
entry strategy within the large-scale online web services and SaaS
marketing sector. Since its first integration with Web.com earlier this
year SoMedia has now completed more than twelve integrations offering
millions of businesses direct access to the Company's integrated
ScalableVideo, VideoPlayer, and VideoAnalytics solutions.
SoMedia has completed integrations of its video platforms with: Web.com,
Marketo,
Yahoo!
Commerce Central, Yahoo!
Small Business, Moz,
Serchen,
Captera,
Google
Chrome Store, Unbounce,
Campaign
Monitor, Wordpress
and App
Direct.
The Company plans to accelerate the number of integrations it completes
over the next several quarters to take advantage of its first mover
status and growing demand for video production by businesses of all
sizes. Integration efforts are focusing on SaaS marketing and business
services in marketing automation, contact and sales management, email
marketing, marketing optimization, SEO, content management, website
builders, directories, and app marketplaces.
SoMedia's focus on re-engineering video production to provide scale,
volume and reach has positioned ScalableVideo as the first solution
capable of providing on demand video production to large-scale online
web services and SaaS platforms. Customers of these platforms are able
to easily order the production of custom business video content anywhere
in North America, in any volume, with fourteen day turnaround, at the
lowest price points. SoMedia's free customizable video players provide
campaign management and viewer engagement features while advanced video
analytics provide real-time video engagement data used to help tune
video architecture plus provide data segmentation, video engagement,
interaction scoring, and video ROI analysis.
“SoMedia continues to evolve to meet the needs of our partners’ business
models and the growing demand for video production services,” stated Ben
Pickering, President and co-CEO of SoMedia Networks. “Large scale online
web services businesses and SaaS marketing platforms reach millions of
marketers who are looking for video production solutions that seamlessly
integrate with the platforms they already use. SoMedia is the first
video production company to make scalability its core value proposition
and the only company currently positioned to be able to provide a
scalable solution to this market.”
“While we remain focused on reseller and enterprise opportunities, we
see direct channel integrations as the future of SoMedia and online
video production. Considering 93% of marketers plan to use video in
online marketing sales and communications* we are strongly positioned to
capitalize on the tremendous opportunity that lies ahead.”
SoMedia currently provides scalable video production services and
integrated video marketing and analytics tools to online businesses
through three channels: The Reseller Channel - a diversified base of
web-marketing companies who resell video production services to small to
medium sized businesses for internet marketing purposes; the Enterprise
Channel – large scale agencies and corporate marketing departments who
require enterprise-wide, on-demand video production services at scale;
and most recently the Direct Channel of large online marketing and
business services platforms which offer SoMedia’s solutions to their
customers via applications and integrations.
*2013 Video Marketing Survey and Business Trends Report: Web Video
Marketing Council
About SoMedia Networks
SoMedia Networks, the creator of Scalable Video, has reengineered how
businesses access video content creation, production and deployment. The
cloud-based SoMedia Platform allows businesses, brands and media to
easily order the production of custom video content at scale and volume,
anywhere, on demand, with rapid turnaround, and at a fraction of current
costs.
SoMedia provides Scalable Video as an integrated solution to corporate
partners, as a resale solution through thousands of web marketing firms
and directly to digital agencies and millions of SMBs across North
America. To learn more visit: www.somedia.net.
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Copyright Business Wire 2014