Retired New York Yankees closer Mariano Rivera, arguably the greatest
relief pitcher in baseball history, has signed on with SKECHERS
to join the team of sports icons representing the successful men’s
Relaxed Fit® from SKECHERS footwear line. A new advertising campaign
featuring Rivera will begin in Spring 2015.
Mariano Rivera / Image Courtesy of Douglas Sonders Photography and 8112 Studios
Rivera’s campaign launches with a new television commercial utilizing
the same humorous tone as previous spots for Relaxed
Fit footwear starring Joe Montana, Mark Cuban, Joe Namath, and Pete
Rose. The campaign will extend across all media with Rivera appearing in
print, outdoor, online and point-of-sale materials through 2015.
“After 19 seasons on the mound, I’m the one that needs relief these days
and comfortable Relaxed Fit shoes get the job done,” said Mariano
Rivera. “I’m thrilled to be working with SKECHERS
on the same team as the impressive roster of sports legends that have
appeared in this ongoing campaign.”
“Sports icons have proven to be the perfect match for Relaxed Fit from
SKECHERS as this campaign continues to resonate with fans around the
globe who are discovering and loving the collection,” added Michael
Greenberg, president of SKECHERS.
“As one of the game’s greatest players, Mariano Rivera exemplifies
everything about staying cool under pressure. He’s an inspirational star
who will have no problem conveying that our comfortable footwear is the
ideal way to help you stay relaxed in any situation.”
Nicknamed "Sandman," Rivera played his entire Major
League Baseball career with the New York Yankees including 17 seasons as
the team’s closer. A 13-time All-Star and five-time World
Series champion, he holds all-time MLB records for saves (652) and games
finished (952). Known for his consistency, he saved at least 25 games
for a record 15 consecutive seasons and posted an ERA under 2.00 in
11 seasons. An MVP in both the American League Championship Series and
the World Series, Rivera has also won five American League Rolaids
Relief Man Awards, three Delivery Man of the Year Awards, and finished
in the top three in voting for the American League Cy Young Award four
times. After an injury sidelined him for most of 2012, Rivera was named
at age 43 as the American League’s 2013 Comeback Player of the Year—his
final season before retirement.
Relaxed Fit from SKECHERS
footwear offers fashionable appeal with a spacious design that features
a roomier fit, a unique Skechers Memory Foam footbed and instant
comfort. The men’s footwear line is available in SKECHERS retail stores
as well as department and footwear stores around the globe.
SKECHERS has a long history working with sports icons over the years.
Advertising campaigns for the brand have also featured Meb Keflezighi,
Wayne Gretzky, Karl Malone, Evander Holyfield, Kareem Abdul-Jabbar, Rick
Fox, and Ronnie Lott.
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear for
men, women and children, as well as performance footwear for men and
women. SKECHERS footwear is available in the United States via
department and specialty stores, Company-owned SKECHERS retail stores
and its e-commerce website, and in over 100 countries and territories
through the Company’s international network of subsidiaries in Canada,
Brazil, Chile, Japan, and across Europe, as well as through joint
ventures in Asia and distributors around the world. For more
information, please visit skechers.com,
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future growth, financial results and
operations, its development of new products, future demand for its
products and growth opportunities, and its planned opening of new
stores, advertising and marketing initiatives, and the expansion and
automation plans for the Company’s European Distribution Center.
Forward-looking statements can be identified by the use of forward
looking language such as “believe,” “anticipate,” “expect,” “estimate,”
“intend,” “plan,” “project,” “will be,” “will continue,” “will result,”
“could,” “may,” “might,” or any variations of such words with similar
meanings. Any such statements are subject to risks and uncertainties
that could cause actual results to differ materially from those
projected in forward-looking statements. Factors that might cause or
contribute to such differences include the resignation of the Company’s
former independent registered public accounting firm, and its withdrawal
of its audit reports with respect to certain of the Company’s historical
financial statements; international, national and local general
economic, political and market conditions including the ongoing global
economic slowdown and market instability; consumer preferences and rapid
changes in technology in the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers, decreased demand by industry
retailers and cancellation of order commitments due to the lack of
popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2013 and its quarterly
report on Form 10-Q for the three months ended June 30, 2014. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
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