Even during the most hectic days, it’s important to find a few stolen
moments for ourselves. That’s why the makers of fruitwater® are
launching a new campaign with brand spokesperson and partner, Christina
Applegate, that encourages people to do just that. fruitwater is
a great-tasting, naturally fruit flavored, zero calorie sparkling
water beverage.
"Christina Applegate uses a decoy to steal a moment for herself on the set of a recent fruitwater® ad campaign shoot in Los Angeles." (Photo: Business Wire)
Digital videos are at the center of the campaign and feature Christina
stealing some moments for herself. In one video, Christina uses a
less-than-perfect decoy to take over her daily duties and in another,
she uses an umbrella to dodge everything life throws at her. When she
finally has a quick break, she takes a pause to fully enjoy her stolen
moment: a sip of her favorite sparkling and refreshing fruitwater.
“Between juggling meetings and playdates, housework and homework, dinner
with the family and staying fit – every day is an adventure! As we all
know, there just never seem to be enough hours in the day, so it’s nice
to steal a moment to enjoy a fruitwater,” noted actress and busy
mom, Christina.
In addition to the digital videos, fruitwater lovers will have
the chance to win helpful, time-saving prizes by becoming a fan of fruitwater’s
Facebook page (facebook.com/fruitwater) and leaving a comment about how
they steal a moment. The campaign will also be brought to life with
creative print executions in key entertainment and lifestyle outlets,
through exciting programs and partnerships and via new sparkling fruitwater
tasting vehicles. Be on the lookout for fruitwater cruising
through cities like Boston, Chicago, Los Angeles, San Francisco and
Miami.
To see the campaign and the new bubbly design and packaging for fruitwater,
click over to www.fruitwater.com
and follow fruitwater® on Instagram (@fruitwaterbev) and Twitter
(@fruitwater).
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world's most valuable and
recognizable brands, our Company's portfolio features 17 billion-dollar
brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater,
POWERADE, Minute Maid, Simply, Georgia and Del Valle. Globally, we are
the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our
beverages at a rate of 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active,
healthy living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola
Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
![](http://cts.businesswire.com/ct/CT?id=bwnews&sty=20140909005973r1&sid=ntxv4&distro=nx&lang=en)
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140909005973/en/
Copyright Business Wire 2014