Today at the International Broadcasting Convention (IBC), Brightcove
Inc. (NASDAQ: BCOV), a leading provider of cloud services for video,
announced that the world’s largest media companies and publishers now
have the ability to choose a client-side, server-side, or hybrid ad
insertion solution utilizing the fastest player management system on the
market. Using Brightcove’s newest product, Perform (see
separate release), which offers industry-leading player technology,
in conjunction with the dynamic, interactive UX features of Brightcove
Once, the leading server-side ad insertion technology, will enable
publishers to optimize monetization of ad-supported video and generate
more views and more ad completions while avoiding the challenge posed by
the growing popularity of ad blockers.
The new solution combines the advantages of a comprehensive server-side
solution with a rich client-side user experience, enabling publishers to
deliver interactive ad capabilities and a rich user interface (UI) from
the client side, while allowing dynamic server-side ad insertion and
continuous playback. This provides new monetization opportunities
through expanded ad units and pay-per-click models. Industry leading
analytics that include client-side beaconing also allow for better
reporting, auditing, and personalization of ads. Additionally, it
eliminates ad blockers that result in lost revenue, hides player
controls to prevent fast-forwarding, and supports mid-roll ad insertion
in short- or long-form content, making it possible for ad operations
teams to deliver custom ads to users based on current inventory on any
devices.
Brightcove Perform provides the fastest player in the industry and high
performance tools for creating and managing video, resulting in
increased speed to market. It supports HTTP Live Streaming (HLS) video
playback across devices and contains a host of SDKs, plugins, and APIs
that simplify player management. The combination of Once and Perform
brings together the best in ad insertion and playback technologies that
allow publishers to optimize monetization by flexibly leveraging
different strategies for different devices.
Customers who want to customize their video technology solution have the
ability to use the combination of Once and Perform to streamline their
workflows and reach every device and platform. Together they offer
best-in-class integration with ad servers such as DoubleClick or
Freewheel. Additionally, faster load times, publishing times, and
flexible solutions enable media companies to increase their speed to
market and improve user engagement and revenue generation.
“Our goal is to enable our media customers to maximize reach and
monetization while providing the best possible user experience to their
viewers,” said Anil Jain, senior vice president and general manager,
media group at Brightcove. “Integrating the core offerings of Once, the
Brightcove player, and our newest product, Perform, will make increase
the opportunity to make video on the Web and across mobile devices more
profitable for publishers and more seamless for viewers.”
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is a leading
global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has more than 5,500 customers in over 70
countries that rely on the company’s cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
Copyright Business Wire 2014