GE Appliances to Support Susan G. Komen® Foundation with Donations from Water Filter Purchases

GE (NYSE: GE) Appliances is tying the pink ribbon to its water filtration products with a campaign to support breast cancer awareness that underscores GE’s commitment to healthy living. The campaign will run from September 15 through November 15, with $2 of every water filter sold to be donated to support the Susan G. Komen Foundation.^*

From September 15 through November 15, GE will donate $2 from every filter sold through www.gewaterfilters.com to raise funds for breast cancer awareness, including the pictured MWF filter. (Photo: GE)

“The funds raised by GE’s efforts will support breast health education, screenings, treatment support and breast cancer research. Susan G. Komen is honored to be a part of this campaign and appreciates the continued commitment of GE Appliances in the fight against breast cancer. Our sincere appreciation goes to each of you,” said Lynda Weeks, executive director at Susan G. Komen Louisville.

To participate, order one of four GE refrigerator water filters through www.gewaterfilters.com or by calling 1-866-797-3130. When you receive your shipment, a pink sticker will signify your support of breast cancer awareness and GE’s donation.

“This donation affirms GE’s commitment to a healthy lifestyle and shows our support to organizations, such as Susan G. Komen, which also invest in health,” said Chrisie Dorton, program manager for GE.

GE Appliances in Louisville has a history of supporting the Susan G. Komen Foundation. GE Appliances’ employees donated more than $5,000 to the cause in 2013, and GE’s Louisville Women’s Network has been an active participant in the Race for the Cure^® for many years.

Filters pharmaceuticals
When consumers replace their refrigerator water filter, GE’s newest models filter even more unwanted contaminants from their water. Two of its most popular filters, models MWF and RPWF, are now tested and verified to filter 94 percent of five trace pharmaceuticals commonly found in water supplies across the U.S., including:^1.**

1. Ibuprofen: used for pain relief, fever reduction and to reduce swelling
2. Atenolol: treats high blood pressure
3. Fluoxetine: prescribed for depression, obsessive-compulsive disorder and bulimia
4. Progesterone: can be found in birth control pills or used as a fertility treatment
5. Trimethoprim: an antibiotic that treats urinary tract infections

GE is the first and only appliance manufacturer in the U.S. to offer these advanced refrigerator filters as well as its National Sanitation Foundation (NSF) Certification that indicates the filter removes 15 contaminants, such as lead, cysts and mercury.

The MWF filter is available for use in GE side-by-side and French door refrigerators, and sells for $49.99. GE’s RPWF filter was the first model to filter pharmaceuticals, fits certain bottom-freezer refrigerator models and sells for $54.99. GE also sells two other NSF-certified water filters, GSWF and MSWF that are $44.99 each, customized for various refrigerator models. All model numbers mentioned are included in the campaign.

About GE Appliances
GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.

About Susan G. Komen Louisville^®
Susan G. Komen^® was introduced to Louisville in 1996, when the Junior League hosted the first Komen Race for the Cure^®. Just three years later, in 1999, our local Affiliate was founded. The debut of the Pink Tie Ball was made in 2005, establishing our second annual fundraising event. Komen Louisville is proud to have contributed over $5.6 million to the community for breast health education, screening and treatment programs; and nearly $2 million to breast cancer research.

1. Donn, Jeff, Martha Mendoza, and Justin Pritchard. Pharmawater I: Pharmaceuticals found in drinking water, affecting wildlife and maybe humans. Accessed on Aug. 30, 2013. http://hosted.ap.org/specials/interactives/pharmawater_site/day1_01.html
*Up to $80,000
**Reduces five trace pharmaceuticals: Ibuprofen, Atenolol, Fluoxetine, Progesterone and Trimethoprim. The contaminants or other substances removed or reduced by this water filter are not necessarily in all users’ water.

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