TransAct Technologies Incorporated (Nasdaq: TACT) (“TransAct” or “the
Company”), a global leader in market-specific solutions, including
printers, terminals, software and other products for transaction-based
and other industries, invites attendees of the 14th annual
Global Gaming Expo (G2E®) in Las Vegas to “Ask Us How” Epicentral drives
increased casino revenues. On display in Booth #2616 at the Sands Expo &
Convention Center from September 30-October 2, 2014, will be TransAct’s
Epicentral promotion and bonusing solution and the Company’s
industry-leading, award-winning printers for the worldwide gaming and
casino industry.
The revolutionary Epicentral promotion and bonusing and software suite
from TransAct is the gaming industry’s only enterprise-level solution
that allows casino operators and their marketing teams to deliver
targeted coupons and bonuses to players directly at the slot machine or
electronic table game, all in real-time. Since its introduction,
Epicentral has consistently delivered proven, meaningful performance in
ongoing floor-wide marketing operations and is currently deployed across
over 10,500 electronic gaming machines at 11 casinos. Customers have
reported a 46% average increase in slot handle the evening of a
coupon-drawing promotion, a 100% increase in lower-tier player average
daily theoretical (ADT), a 37% increase in weekday afternoon slot
handle, a 14% increase in average player time on device, a 60% increase
in new player enrollment in their loyalty programs, a 34% increase in
the number of returning players, an 87% redemption rate of coupons that
encourage mid-week visits, and an 86% increase in points earned by
players club members.
“As our ‘Ask us How’ show theme states, the entire TransAct sales team
is excited to demonstrate to G2E 2014 attendees the significant
and impactful benefits our Epicentral system can bring to their slot
floor and marketing programs. We will be discussing ‘how’ our current
Epicentral customers are achieving these fabulous results,” said Bart C.
Shuldman, Chairman and Chief Executive Officer of TransAct Technologies.
“There is no doubt that in today’s industry environment casino operators
are constantly looking for ways to best optimize their marketing efforts
to drive revenue growth. With Epicentral creating innovative and
real-time promotion and bonus offers that deliver results such as a 34%
increase in customer return visits and a doubling of ADT, we believe it
is an essential tool for casino operators’ marketing efforts.
“We have expanded the footprint of casinos utilizing our Epicentral
system from the United States to include both Europe and Latin America,
and we see new opportunities developing around the world. With the many
casinos now using our system, we will be holding our first ever user
conference where casino operators can share their successful experience
with all attendees. Our unique enterprise software solution, which
delivers targeted promotions in real-time to customers as they play,
only serves to further differentiate the casinos utilizing our system
from their peers as competition for customer attention and player spend
multiplies each day.”
Deployed in conjunction with both the Company’s ServerPort™ and Epic®
950 ticket printer installed in each gaming device, Epicentral easily
connects to all slot machines and electronic table games, regardless of
manufacturer, providing unmatched flexibility and allowing operators to
address their entire floor with a single solution. Casino marketing
teams can easily design and run many floor-wide promotions targeting
different customers all at the same time, at the click of a button.
Joining Epicentral in TransAct’s booth (#2616) at G2E 2014 will
be its printing systems for both gaming devices and self-service kiosks,
including:
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Epic 950 – The award-winning Epic 950’s proven reliability has
made it the ticket-in/ticket-out (“TITO”) casino printing solution of
choice as demonstrated by its worldwide installation on over 500,000
slot machines. By eliminating player/ticket interference through its
TicketBurst™ technology, the Epic 950 seamlessly prints promotions and
bonus offers directly to players at the gaming machine while they are
playing.
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Epic 880® – A compact printer for all types of gaming machines
(including amusement with prizes, skill with prizes and video lottery
terminals), the Epic 880 features a modular design that is
configurable to nearly any space, a variable length ticket presenter
and ticket retract capability. The Epic 880 also offers auto paper
loading and can accommodate 4-inch or 6-inch paper rolls.
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Epic 430® – With an easy-to-configure modular design, the Epic
430 is ideal for casino operators’ customer self-service kiosks. The
Epic 430 features variable length tickets with graphics and coupons
capabilities, quick paper roll changes, a fast print speed and an
array of standard paper sensors.
Mr. Shuldman added, “TransAct’s full line of Epic casino and gaming
printers embody our team’s commitment to quality and innovation.
Customers entrust us with a critical component of their business and
they rely on our devices each day to deliver predictable, uninterrupted
service. Our own display at G2E 2014, as well as the display of
our exclusive global distribution partner Suzo-Happ (Booth #4233), will
highlight the reliability of our TITO and kiosk printing solutions and
demonstrate how they improve the efficiency of floor operations thanks
to their unmatched reliability.”
TransAct will also highlight at G2E 2014 the Ithaca® 9700 and
Ithaca® 9800 food rotation label terminals for casino restaurants and
other venues:
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Ithaca 9800 – The latest food rotation label terminal from
TransAct, the Ithaca 9800 is the industry’s first fully-integrated
solution that offers direct Internet connectivity and seamless
integration with several of the most widely used restaurant management
systems. The new Ithaca 9800 improves kitchen efficiency, outputs food
rotation labels, is easily updated with daily specials and can perform
inventory actions when connected to back office management systems,
allowing it to assist in the management of food waste and reduce the
over ordering of food.
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Ithaca 9700 – The industry-leading Ithaca 9700 food rotation
label terminal aids food service operators in mitigating food spoilage
by allowing users to quickly print easy-to-read food rotation labels
and “sell by” date labels. It also provides the ability to make quick
menu items changes, print accurate calorie counts on food items and
generate accurate “prep” and “grab-and-go” labels via an internal
real-time clock. It is available in 1- or 2-printer configurations,
offers simple drop-in label loading and can handle a variety of label
widths and lengths.
For more information about the Epicentral print system, the Company’s
Epic series of gaming device printers and its line of Ithaca food
rotation label terminals, please visit http://www.transact-tech.com.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers, terminals,
software and other products for transaction-based and other industries.
These industries include casino and gaming, lottery, food safety,
banking, point-of-sale, hospitality, oil and gas, medical and mobile.
Each individual market has distinct, critical requirements for printing
and the transaction is not complete until the receipt and/or ticket is
produced. TransAct printers and products are designed from the ground up
based on market-specific requirements and are sold under the Ithaca®,
RESPONDER, Epic, EPICENTRAL® and Printrex® product brands. TransAct
distributes its printers and terminals through OEMs, value-added
resellers, selected distributors, and direct to end-users. TransAct has
over 2.5 million printers and terminals installed around the world.
TransAct is also committed to providing world-class printer service,
spare parts, accessories and printing supplies to its growing worldwide
installed base of printers. Through its TransAct Services Group,
TransAct provides a complete range of supplies and consumable items used
in the printing and scanning activities of customers in the hospitality,
banking, retail, gaming, government and oil and gas exploration markets.
Through its webstore, http://www.transactsupplies.com,
and a direct selling team, TransAct addresses the on-line demand for
these products. TransAct is headquartered in Hamden, CT. For more
information, please visit http://www.transact-tech.com
or call 203.859.6800.
Epicentral, Epic and Ithaca are registered trademarks of TRANSACT
Technologies Incorporated. ©2014 TRANSACT Technologies Incorporated. All
rights reserved.
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified by
the use of forward-looking terminology, such as "may", "will", "expect",
"intend", "estimate", "anticipate", "believe" or "continue" or the
negative thereof or other similar words. All forward-looking statements
involve risks and uncertainties, including, but are not limited to,
customer acceptance and market share gains, both domestically and
internationally, in the face of substantial competition from competitors
that have broader lines of products and greater financial resources; our
competitors introducing new products into the marketplace; our ability
to successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on contract
manufacturers for the assembly of a large portion of our products in
Asia; our ability to protect intellectual property; our ability to
recruit and retain quality employees as the Company grows; our
dependence on third parties for sales outside the United States,
including Australia, New Zealand, Europe, Latin America and Asia; the
economic and political conditions in the United States, Australia, New
Zealand, Europe, Latin America and Asia; marketplace acceptance of new
products; risks associated with foreign operations; the availability of
third-party components at reasonable prices; price wars or other
significant pricing pressures affecting the Company's products in the
United States or abroad; risks associated with potential future
acquisitions; our new line of food safety and oil and gas products will
drive increased adoption by customers; the outcome of the lawsuit
between TransAct and Avery Dennison Corporation; and other risk factors
detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ materially
from those discussed in, or implied by, the forward-looking statements.
The forward-looking statements speak only as of the date of this release
and the Company assumes no duty to update them to reflect new, changing
or unanticipated events or circumstances.
Copyright Business Wire 2014