Herbalife
(NYSE: HLF), a leading global nutrition company, announced today the
launch of its new Herbalife24 website, Herbalife24.com,
and a digital media campaign focused on the important role nutrition
plays in an athlete’s performance while training and competing.
Herbalife24 fuels athletes 24-hours a day by providing them with the
nutritional support to train, recover and perform. The seven-product
line is customizable, allowing athletes to determine their day-to-day
needs based on activity levels and training demands.
On Herbalife24.com, Herbalife-sponsored athletes are featured as they
explain the vital role Herbalife24 products play in their athletic
routines. This includes professionals such as surfer Gabriel Villaran
and triathlete Heather Jackson, both of whom use Herbalife24 to nourish
their bodies and stay at peak performance levels. At Herbalife24.com,
users and fans can engage with a host of exclusive video content, learn
more about the products through interactive tools and gain insights into
how to improve their own performance through videos, photos and articles.
“We are proud to introduce this new and expanded Herbalife24 campaign,
which will allow us to provide even more support and resources to the
thousands of athletes that choose our products and make it part of their
training regimen,” said Brian McKinley, vice president of sports
marketing, Herbalife. “Maintaining a healthy and balanced lifestyle
through nutrition is key for all athletes, whether professional or
recreational. By connecting athletes and demonstrating how they are
consuming Herbalife24 products, we provide people around the world with
the information and support they need to take their performance and
workouts to the next level.”
Additionally, Herbalife asks its athletes and consumers to share, via
social media, the Herbalife products they use, how they train, and how
they maintain active and healthy lifestyles by using #herbalife24.
ABOUT HERBALIFE LTD.
Herbalife Ltd. (NYSE:HLF) is a global nutrition company that sells
weight-management, nutrition, and personal care products intended to
support a healthy lifestyle. Herbalife products are sold in over 90
countries through and to a network of independent distributors. The
company supports the Herbalife Family Foundation and its Casa Herbalife
program to help bring good nutrition to children. The Herbalife website
contains a significant amount of financial and other information about
Herbalife, for investors at http://ir.Herbalife.com.
The company encourages investors to visit its website from time to time,
as information is updated and new information is posted.
Copyright Business Wire 2014