Hyatt
House, an upscale extended stay hotel brand, is bringing the
neighborhood a little closer with a new program and offerings designed
to help guests feel more like ‘residents’ so they feel part of the local
neighborhood from the moment they arrive.
New Neighborhood Guides at all 58 Hyatt House locations offer
experiences personally recommended by Martha Stewart Living Omnimedia,
Inc. (NYSE: MSO) as part of the “Martha
Stewart American Made” program, which celebrates local American
makers. The guides feature small businesses and the best places to Eat,
Shop and Visit, from delicious pastries and homemade ice
cream to neighborhood bookstores and vintage shops. Local makers
selected for the Neighborhood Guides are just minutes away from Hyatt
House hotels, and with complimentary Hyatt House shuttles at most hotel
locations, residents can explore the neighborhood with ease.
To further inspire neighborhood camaraderie, Hyatt House is celebrating
National Good Neighbor Day, starting on September 28, by introducing
in-hotel events at select locations that offer a complimentary taste of
the neighborhood. Each event will shine a spotlight on one of the makers
featured in the Neighborhood Guide at the hotel’s H BAR, a place for
residents to gather and enjoy the comforts of home. For a full list of
events and participating properties, click here.
This spirit of bringing the neighborhood closer also inspired a new
marketing campaign across digital, print and radio that features the
hotel experience through the eyes of real Hyatt House residents,
revealing real, neighborly moments that happen every day and encourages
them to “Make our neighborhood yours for a while.” The campaign was
inspired by organic social sharing from guests, as well as creative
visuals sourced directly from guests who shared their experiences on
Instagram, supplemented with imagery of real guests at Hyatt House
hotels.
“We are deeply committed to caring for our guests and anticipating their
needs. Giving them a better sense of the community they’ve moved into is
one way we can ensure they enjoy their stay with us,” said Chris Walker,
vice president brands, Hyatt House. “Our guests often stay with us for
five days, a month, or even longer, and our research, along with
feedback we heard directly from guests, showed that they are looking for
ways to plug into the local community and experience new things during
their stay. Our new campaign and offerings like our Neighborhood Guides
directly reflect this feedback.”
For more information about the new Hyatt House offerings, campaign or
the Martha Stewart Living Omnimedia, Inc. “Martha Stewart American Made”
program, please visit www.hyatthouse.com
or www.marthastewart.com/americanmade.
About Hyatt House
Hyatt House, a brand of Hyatt Hotels Corporation, launched in 2012 and
offers more than 55 locations throughout the United States. Inspired by
extensive research of guest experiences, Hyatt House is designed to
welcome residents rather than guests and offer services, amenities,
upscale spaces and a casual, comfortable environment that reminds guests
of home. Residentially inspired studios, one- and two-bedroom suites
feature contemporary full kitchens, living space with flat panel HDTVs
and bedrooms with a plush bed. Complimentary Wi-Fi is available
throughout the hotel. The Morning Spread, a complimentary full hot
breakfast featuring a made-to-order Omelet Bar, is served daily and the
H BAR features the Sip+Savor menu and full bar. Public spaces include a
24-hour workout room, Guest Market and laundry facilities. A friendly
House Host is available to check-in guests, provide directions or help
with other needs to help guests feel at home.
To learn more about Hyatt House or to book a reservation, visit www.hyatthouse.com
or call 866-XS-HYATT (866-974-9288).
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media
and merchandising company, inspiring and engaging consumers with
unique lifestyle content and distinctive products. The Company
reaches approximately 100 million consumers across all media platforms
each month and has a growing retail presence in thousands of retail
locations. MSLO’s media brands, available across multiple platforms,
include Martha Stewart Living, Martha Stewart Weddings, and Everyday
Food; the Company also offers books and utility Apps. MSLO’s television
and video programming includes “Martha Stewart’s Cooking School” and
“Martha Bakes” series on PBS, in addition to new made-for-the-web video
and a vast library of how-to content available online. Martha Live, a
new radio show hosted by Martha Stewart, airs every weekday on SIRIUS XM
Channel 107. MSLO also designs high-quality Martha Stewart products in a
range of lifestyle categories available through select retailers,
including The Home Depot, Macy’s, JC Penney, PetSmart, Michaels, and
Jo-Ann Fabric & Craft Stores. The MSLO family of brands also includes
Chef Emeril Lagasse’s media and merchandising properties.
Additional information about MSLO is at www.marthastewart.com.
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