After a successful
test launch in the Southern California region earlier this year, NCM
Media Networks, the largest national cinema network in the U.S., is
rolling out its Turbo initiative to accelerate the delivery time of
media from proposal to on-screen across its network of movie theaters
nationwide.
Turbo shortens the lead-times for local and regional advertisers to run
their ads in NCM’s FirstLook pre-show to less than 72 hours,
which is a significant improvement over the cinema industry’s current
standard turn-around time frame of 10-20 days. For the first time, NCM’s
Turbo will give businesses that rely on time-sensitive promotional
advertising strategies, such as car dealerships, retail stores and QSRs,
the opportunity to take advantage of the power of cinema.
“The national launch of Turbo opens the door for many brands who may
have previously felt restricted by timing to add cinema to their video
media plans,” said Cliff Marks, president of sales and marketing with
NCM Media Networks. “We saw a significant uptick in business during our
California test, and we’re excited to roll Turbo out to our full
network. Turbo puts NCM on par with the timing capabilities of other
national video networks, and it is great to be able to offer this new
option to our clients.”
About National CineMedia (NCM)
National CineMedia operates NCM Media Networks, the #1 weekend network
in America and the largest cinema advertising network reaching
moviegoers on-screen, on-site, online and on mobile devices. NCM offers
captivating entertainment content, national reach and unparalleled
audience engagement across its digital in-theater network of over 19,800
screens (100% percent digital) in over 1,500 theaters in 183 Designated
Market Areas® (49 of the top 50). During 2013, over 710 million
moviegoers attended theaters that exclusively present NCM’s FirstLook
pre-show program, including AMC Entertainment Inc. (NYSE: AMC), Cinemark
Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC), and
40 other leading regional theater circuit affiliates. National
CineMedia, Inc. (NASDAQ: NCMI) owns a 45.8% interest in and is the
managing member of National CineMedia LLC. For more information, visit www.ncm.com.
(NCMI-A)
Copyright Business Wire 2014