VANCOUVER, BC, Canada, via ETELIGIS INC., 10/02/2014 - - Respect Your Universe, Inc. (TSX VENTURE: RYU) (OTCQB: RYUN) (RYU), a global performance training and fitness brand with origins in the movements and philosophy of martial artistry, created for the multisport athlete, is pleased to provide a list of recent media exposure for the brand with the top fitness and lifestyle publications in North America.
Of note, none of this media coverage was paid for placements and was secured solely through public relations efforts because of the medias genuine liking of the RYU apparel items and products. Drawn to the fit, fabrication, sustainability or the spirit of the RYU code, all of the media experienced the superior quality of the RYU apparel items and accessories prior to publishing coverage.
Marcello Leone, RYUs CEO, President and Chairman, stated, Our team effort in creative and development is paying off as our products are being featured in a wide range of media, including TV, online and print. This ramp in media exposure is a testament to our product uniqueness and quality and we believe will assist in generating the revenue growth we expect in 2015.
Media outlet coverage since our last update on June 14, 2014:
- Muscle & Fitness HERS:
RYU Allure Boy Short worn on their cover model Candice Keene in their six page featured workout spread titled Sculpt - Show Stopping Legs
- WomensWearDaily.com:
RYU CEO and Chairman of the Board Marcello Leone profiled in top leading fashion industry news outlet Womens Wear Daily
- The Oregonian:
Announcement of the RYU headquarter relocation to Vancouver and appointment of Marcello Leone to CEO and Chairman of the Board featured in a local business brief
- Portland Business Journal:
Announcement about RYU headquarters relocation to Vancouver and appointment of Marcello Leone to CEO and Chairman of the Board featured in Threads & Laces brief
- Business in Vancouver:
Business brief and article titled Former Lululemon and VANOC Exec Joins Vancouver Fitness Wear Company profiled in outlet about Vancouver based RYU
- JustineMagazine.com:
RYU Brand Ambassador Alexander Ludwig featured in top teen/young adult publication Justine Magazine and profiled about partnering with environmentally conscious brand RYU along with the release of his summer movie When the Games Stands Tall:
- LuxeSoul.com:
RYU Men's and Women's Line included in a brief feature about a new emerging brand with details and a photo showcasing the RYU apparel items
- FactoryTwoFortyTwo.com:
In a new mens lifestyle outlet review, the RYU Men's Collection received rave reviews stating the RYU Discipline Training shorts are sleek enough to stay out of my way when Im deadlifting, but provide plenty of room when Im squatting:
- DailyXY.com:
RYU Warrior Training Pant and Gladius training shorts featured in online article How to Dress for the Gym and stating RYU as a newer player in the field of fitness and training
New Media Collaborations:
- Muscle & Fitness:
RYU is collaborating with Muscle & Fitness magazine to produce specially branded workout training apparel tops and bottoms with both the Muscle & Fitness and RYU logos on them. The co-branded apparel will be worn in fitness and workout video/photo shoots with Muscle & Fitness which currently has the largest online and social media presence amongst all of the U.S. mens lifestyle and fitness outlets. This unique collaboration opportunity for RYU with a leading media publication Muscle & Fitness is a testament to the quality, performance and likeness of the product by some of the most select, and prominent, media in the fitness industry.
- Wall Street Journal:
New RYU executive Manfred Vollmer had an introductory conversation with the Wall Street Journal who will continue to follow RYUs growth for future coverage on retail/apparel brands
Celebrity Sightings:
- Ralf Moeller:
Famous German-American actor and bodybuilder known for his role in blockbuster movie Gladiator was provided RYU apparel from Arnold Schwarzenegger which he photographed and shared on his social media accounts including facebook
About RYU
Respect Your Universe, Inc. is a global performance training and fitness brand with origins in the movements and philosophy of martial artistry, created for the multisport athlete. We deliver uncompromising style, comfort, durability, and function for our customers. We exist to facilitate the best in human performance. For more information, visit www.ryu.com.
On Behalf of the Board
RESPECT YOUR UNIVERSE, INC.
Marcello Leone, CEO, President and Chairman of the Board
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward- Looking Statements
Statements regarding the future growth of RYU are forward- looking statements, which are subject to risks and uncertainties, which may cause the actual results, performance or achievements of RYU to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties include, among others, that RYU's business plan is dependent on additional financing, which it may be unable to obtain on terms acceptable to RYU, changes in general economic or market conditions that could impact consumer demand for RYU's products, and RYU's ability to execute on its business plan. Except as required by law, RYU undertakes no responsibility to update any of the forward-looking statements contained in this news release.
CONTACT:
Investor Relations
Tel: +1 877 367 0704
Email: ir@ryu.com
Hayden IR
hart@haydenir.com
917-658-7878
Media Inquiries
Public Relations
Respect Your Universe, Inc.
Tel: +1 877 798 8326
Email: pr@ryu.com
SOURCE: Respect Your Universe, Inc.