Skechers Performance Division today announced a partnership with the
American Cancer Society to support the organization’s fight against
breast cancer. The month-long breast cancer awareness program
encompasses a limited-edition performance footwear line, retail
activation, sponsorship of the American Cancer Society San Francisco
Making Strides Against Breast Cancer Walk, as well as a single donation
from Skechers Performance to the American Cancer Society. Skechers
Performance will further support the initiatives via print, in-store and
digital marketing.
Skechers Performance Division Supports American Cancer Society with Breast Cancer "Awareness" footwear line. (Photo: Business Wire)
"We're honored to be partnering with such an incredible organization
such as the American Cancer Society," said Michael Greenberg, president,
SKECHERS USA. "American Cancer Society is making great strides in the
fight against breast cancer and Skechers Performance Division is proud
to support the organization and to come together to further awareness of
the campaign."
The limited-edition footwear line, aptly named “Awareness,” features
five top styles—GOrun 3, GOwalk 2, GOwalk 2 Flash, GOrun Sprint and
GOfit. Designed in a soft heather gray and pale pink colorway, each shoe
features the iconic breast cancer awareness pink ribbon and celebrates
those who use sports and fitness to lead an active, healthy lifestyle.
The line is available at SKECHERS retail stores, Skechers.com and at
select SKECHERS retail partners throughout October.
Starting October 1 and continuing through October 31, all domestic
SKECHERS retail stores will also participate in a register round-up
program to offer customers the opportunity to support the American
Cancer Society. During this time, customers may round up their purchase
of any item(s) made in a SKECHERS retail store to the nearest whole
dollar to benefit the American Cancer Society. For those who donate $5
or more, a 20% coupon for their next visit will be offered.
Additionally, SKECHERS retail stores are offering a gift with purchase
for customers who purchase a pair of the limited-edition Awareness shoes.
Skechers Performance Division is also a participating sponsor of the
American Cancer Society San Francisco Making Strides Against Breast
Cancer Walk on Saturday, October 25, 2014 at Hellman Hollow Park. One of
the largest Making Strides events in the nation, Skechers Performance
will have an on-site presence and contribute a percentage of proceeds
from the sale of Skechers Performance shoes that day to the American
Cancer Society.
The funds raised for American Cancer Society will support breast cancer
research, help provide free information and services, and assist women
in need to access mammograms.
“Countless loved ones continue to hear the words ‘you have breast
cancer,’ but with the contributions of Skechers and their customers, we
can help change the course of the disease,” said Daniela Campari, senior
vice president of integrated marketing and revenue for the American
Cancer Society. “Collaborations like this are critical in helping finish
the fight and to maintain our life-saving work.”
To learn more about the American Cancer Society and their fight against
breast cancer visit www.cancer.org
or call 800.227.2345.
Learn more about Skechers Performance Division at SkechersGOrun.com
and follow us on Facebook (facebook.com/SkechersPerformance),
Twitter (twitter.com/skechersGO)
and Instagram (instagram.com/skechersperformance).
For more information and/or images please contact Jolene Abbott at
310.318.3100 x4839 or jolenea@skechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of footwear for men, women
and children under the SKECHERS name. SKECHERS footwear is available in
the United States via department and specialty stores, company-owned
SKECHERS retail stores and its e-commerce website, and over 100
countries and territories through the company’s global network of
distributors and subsidiaries in Brazil, Canada, Chile, Japan and across
Europe, as well as through joint ventures in Asia. For more information,
please visit www.skechers.com
and follow us on Facebook (Facebook.com/SKECHERS)
and Twitter (Twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future growth, financial results and
operations, its development of new products, future demand for its
products and growth opportunities, its planned opening of new stores,
advertising and marketing initiatives, and the expansion and automation
plans for the Company’s European Distribution Center. Forward-looking
statements can be identified by the use of forward looking language such
as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute to
such differences include the resignation of the Company’s former
independent registered public accounting firm, and its withdrawal of its
audit reports with respect to certain of the Company’s historical
financial statements; international, national and local general
economic, political and market conditions including the ongoing global
economic slowdown and market instability; consumer preferences and rapid
changes in technology in the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers, decreased demand by industry
retailers and cancellation of order commitments due to the lack of
popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2013 and its quarterly
report on Form 10-Q for the three months ended June 30, 2014. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
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