Kohl’s
Department Stores (NYSE: KSS) today launched Yes2You
Rewards™ nationwide, introducing an innovative approach to customer
loyalty focused on building deeper relationships to provide a more
personalized, value-driven shopping experience at Kohl’s stores and Kohls.com.
“Kohl’s is taking a true leadership position in retail loyalty, building
on our decades of experience with our successful Kohl’s Charge platform
and the personal connections we make in stores and online with millions
of customers every day,” Michelle Gass, Kohl’s chief customer officer.
“We are confident in the potential of Yes2You Rewards as we have been
testing variations of the program for two years and have enrolled more
than 10 million members in the pilot phase alone.”
“We are inspired by our customers and want to create personal
connections to thank them for all the ways they interact with our
brand,” said Gass. “Yes2You Rewards is authentic to who we are as a
company, offering exceptional value we know is important to our
customers and allows us to engage in two-way dialogue to help deliver
unique, meaningful experiences.”
Yes2You Rewards gives customers more ways to save by earning points for
every purchase at Kohl’s stores nationwide and Kohls.com.
The program facilitates a seamless, omnichannel shopping experience
allowing customers to shop when and where they want with added value and
convenience. With program insights, Kohl’s will deliver additional
incentives and surprises that are personally relevant.
Yes2You Rewards offers a portfolio of incentives:
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Save: Members receive one reward point for every dollar spent
and a $5 reward for every 100 points earned with no limit on points,
regardless of how they pay. In addition, members will receive eight
savings offers per year, a birthday gift and will be notified of
exclusive opportunities to earn bonus points for even more rewards.
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Share: For members who are in the giving spirit, Yes2You
Rewards points can be shared with friends and family members who are
also enrolled in the program. Points can also be donated to Kohl’s
Cares to support children’s health and education initiatives
nationwide.
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Surprise: We would tell you more, but that would ruin the
surprise!
Customers can enroll in Yes2You Rewards – at no cost – in any Kohl’s
store nationwide, online at Kohls.com/Rewards
or through the Kohl’s mobile app on any smart phone. In conjunction with
the launch of Yes2You Rewards, Kohl’s expanded its mobile wallet, making
it simple, easy and convenient for Yes2You Rewards members to track,
redeem and share points.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading specialty department store with 1,163
stores in 49 states. With a commitment to inspiring and empowering
families to lead fulfilled lives, the company offers amazing national
and exclusive brands, incredible savings and inspiring shopping
experiences in-store, online at Kohls.com and
via mobile devices. Committed to its communities, Kohl’s has raised more
than $257 million for children’s initiatives nationwide through its
Kohl’s Cares® cause merchandise program, which operates under Kohl's
Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores,
Inc. For additional information about Kohl’s philanthropic and
environmental initiatives, visit www.Kohls.com/Cares. For
a list of store locations and information, or for the added convenience
of shopping online, visit www.Kohls.com.
Connect with Kohl’s:
Facebook (http://www.facebook.com/Kohls)
Twitter (http://twitter.com/Kohls)
Google+ (http://plus.google.com/+Kohls)
Pinterest (http://pinterest.com/Kohls)
Instagram (http://instagram.com/Kohls)
Cautionary Statement Regarding Forward Looking Information
This press release contains "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995,
including guidance on the Company's targeted sales and earnings. Kohl's
intends forward-looking terminology such as "believes," "expects,"
"may," "will," "should," "anticipates," "plans," or similar expressions
to identify forward-looking statements. Such statements are subject to
certain risks and uncertainties, which could cause Kohl's actual results
to differ materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not limited
to those described in Item 1A in Kohl's Annual Report on Form 10-K,
which is expressly incorporated herein by reference, and other factors
as may periodically be described in Kohl's filings with the SEC.
For program details and full terms, please visit Kohls.com/Rewards.
Copyright Business Wire 2014