Dun
& Bradstreet (NYSE: DNB), the world’s leading source of
commercial information and insight on businesses, and Lattice
Engines, a fast-growing provider of cloud-based predictive marketing
and sales applications, today announced a strategic partnership.
Together the two companies will provide businesses with the data,
insights and analytics required to identify which of their customers or
prospects are most ready to buy. As a result, businesses may be able to
increase conversion rates and deal sizes by up to three times.
“D&B accumulates and analyzes data from over 30,000 sources, and our
customers need help extracting actionable insights from the vast amount
of data we provide,” said Paul Ballew, Chief Data and Analytic Officer,
Dun & Bradstreet. “This innovative partnership will enable our customers
to better capitalize on our analytical capabilities, primarily through
models that can detect patterns suggesting which businesses have
immediate needs that our customers’ products can address, and which of
their customers will respond positively to cross-sell and up-sell in a
given month.”
Synthesizing D&B analytics and sales triggers into Lattice’s predictive
marketing and sales applications will give customers the ability to
easily access cutting-edge lead and account scoring intelligence within
the workflow of their CRM applications. It will also provide a superior
solution for sales teams as they engage qualified leads and measure
performance from pipeline to close.
“The convergence of data with modern machine-learning has created a
unique opportunity for marketing and sales teams to leap-frog the
competition and improve performance across the entire revenue funnel,”
said Shashi Upadhyay, Chief Executive Officer, Lattice Engines. “We are
excited to deliver D&B’s sales intelligence through our predictive
marketing and sales applications. This powerful combination creates an
unmatched opportunity in the market for our rapidly growing customer
base.”
About Dun & Bradstreet® (D&B)
The Dun & Bradstreet Corporation is the world's leading source of
commercial data, analytics and insight on businesses. Our global
commercial database contains more than 240 million business records. We
transform commercial data into valuable insight which is the foundation
of our global solutions that customers rely on to make critical business
decisions.
D&B provides solution sets that meet a diverse set of customer needs
globally. Customers use D&B Risk Management Solutions™ to mitigate
credit and supplier risk, increase cash flow and drive increased
profitability, and D&B Sales & Marketing Solutions™ to provide data
management capabilities that provide effective and cost efficient
marketing solutions to increase revenue from new and existing customers.
For more information, please visit www.dnb.com
or follow @DnBUS.
About Lattice Engines
Lattice is pioneering the predictive applications market for marketing
and sales. Lattice helps companies grow revenue across the entire
customer lifecycle with data-driven marketing and sales applications
that make complex data science easy to use. By combining thousands of
buying signals with advanced predictive analytics in a suite of secure
cloud applications, Lattice helps companies of all sizes including
Citrix, DocuSign, Inc., HireVue and SunTrust Bank to increase conversion
rates by more than three times. Lattice is backed by NEA and Sequoia
Capital with headquarters in San Mateo, CA.
Learn more at www.lattice-engines.com
and follow @Lattice_Engines.
Copyright Business Wire 2014