iHeartMedia Inc., one of the leading global media and entertainment
companies, announced today that visionary advertising and media
executive Gayle Troberman is joining the company as Executive Vice
President and Chief Marketing Officer.
Gayle Troberman Named iHeartMedia's Executive Vice President and Chief Marketing Officer (Photo: Business Wire)
In this newly created role, Troberman will work with all of iHeartMedia,
Inc.’s businesses to connect them more closely to consumers, helping
integrate the company’s brands, products and platforms even more deeply
into consumers’ daily lives. She will also bring her marketing
expertise, creativity and experience to developing a marketing
innovation agenda that fully leverages the company’s extensive range of
content, experiences and technologies to bring brands together in new
ways with consumers of all of the company’s businesses, including Clear
Channel Outdoor, one of the world’s largest outdoor advertising
companies; iHeartMedia’s 859 radio stations in more than 150 markets;
and iHeartRadio, iHeartMedia’s digital radio platform. Troberman will
report to iHeartMedia, Inc.’s Chairman and CEO Bob Pittman.
Troberman, a highly respected marketing industry veteran, joins
iHeartMedia from IPG Mediabrands, where she served as Chief Marketing
and Ideas Officer. Prior to this position, Troberman spent 16 years at
Microsoft as Chief Creative Officer where she was responsible for the
company’s portfolio of brands and global advertising campaign across
consumer and b to b products including Windows, Office, Bing, and XBOX.
She was also an early internet innovator, creating the industry’s first
branded entertainment division at MSN, where she developed many of first
online video series and pioneered the premise that with the Internet,
brands, agencies and media companies could collaborate in entirely new
ways, breaking down the barriers between marketers, creators, engineers
and consumers. Troberman joined Microsoft from Manning Selvage and Lee,
where she served as Vice President, Consumer Marketing and focused on
applying consumer public relations principles to a broad range of
technology brands and products before they developed paid media and
advertising strategies.
“We’re delighted that Gayle is joining us at such a pivotal moment for
iHeartMedia – just as we renamed our company to take full advantage of
our position as a one-of-a-kind, multi-platform media company with
unparalleled reach and impact,” said Pittman. “As EVP and Chief
Marketing Officer for our entire company, Gayle will help us connect
even more deeply to the hundreds of millions of consumers monthly who
rely on us for the best music, personalities, entertainment, news,
events, information and more, everywhere they want to find it -- and as
importantly, she will be able to reach across all of our companies and
brands to provide fresh, out-of-the box thinking to our teams and our
clients that will help them co-create and innovate together in new ways
to garner the biggest possible ROI from radio, digital, outdoor and
events.”
“iHeartMedia is the ultimate, live creative playground,” said Troberman.
“No other company can match iHeartMedia’s incredible reach and range of
live platforms, talent and content. It’s a media company, it’s an
entertainment company and it’s the biggest creator of live content
across speakers, screens and stages. At iHeartMedia, there’s so much
opportunity to create entirely new brand experiences that excite,
engage, and humanize marketing -- and that’s what excites me about
joining forces with this incredible team.”
About iHeartMedia, Inc.
iHeartMedia, Inc. is one of the leading global media and entertainment
companies specializing in radio, digital, outdoor, mobile, live events,
social and on-demand entertainment and information services for local
communities and providing premier opportunities for advertisers. For
more company information visit iHeartMedia.com.
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