SoMedia
Networks (TSX-V:VID), the pioneer of cloud-based scalable video
production solutions, today announced the launch of the Scalable Video
application for ExactTarget Marketing Cloud HubExchange, bringing
marketers a new solution to power video production, marketing and
analytics services within the Salesforce ExactTarget Marketing Cloud.
Available in the HubExchange Marketplace, the Scalable Video for
ExactTarget app provides ExactTarget customers with access to integrated
high volume video production, deployment and analytics capabilities
directly within their email campaign development environment.
"Scalable video is a new and disruptive concept in video production,"
said George Fleming, CEO of SoMedia Networks. "We've transformed video
production into a process driven business solution available anywhere,
on demand, in unlimited volume, at the lowest price points for thousands
of internet marketers across North America. The Scalable Video for
ExactTarget app now provides email marketers with the ability to access
high quality, high volume video production simply and effectively.”
The SoMedia Scalable Video app for ExactTarget Marketing Cloud enables
Marketers to easily order the production of video content, integrate
existing video libraries and embed video assets in any email or
marketing campaign. Through the pairing of SoMedia’s detailed video
performance and viewing behavior metrics with ExactTarget information,
marketers can effectively measure customer engagement enabling a
personalized and timely follow up.
"We are excited to welcome SoMedia’s Scalable Video for ExactTarget app
to ExactTarget Marketing Cloud HubExchange,” said Ian Murdock, vice
president of platform and developer community, Salesforce ExactTarget
Marketing Cloud. “Together with companies like SoMedia Networks,
Salesforce ExactTarget Marketing Cloud is transforming digital
marketing, providing marketers around the world with a powerful platform
and ecosystem of integrated applications to create customer experiences
that build loyalty and drive results.”
To learn more visit the Scalable
Video App for Salesforce on HubExchange.
About HubExchange
HubExchange is ExactTarget Marketing Cloud’s app marketplace that
enables technology providers to build and deliver integrated
applications within ExactTarget Marketing Cloud. Much like a consumer
purchases and downloads apps on a smartphone, HubExchange enables
marketers to access and install ExactTarget Marketing Cloud and
third-party developed digital marketing apps, making it easy to
integrate new features or marketing solutions to power marketing
campaigns from within ExactTarget Marketing Cloud.
About SoMedia Networks
SoMedia Networks, the creator of Scalable Video, has reengineered how
businesses access video content creation and production. The cloud-based
SoMedia Platform allows businesses to easily order the production of
custom video content at scale and volume, anywhere, on demand, with
rapid turnaround, and at a fraction of current costs.
SoMedia provides Scalable Video as an integrated solution together with
advanced video players, analytics and campaign management tools to
corporate partners, as a resale solution through thousands of web
marketing firms and directly to digital agencies and millions of SMBs
across North America. To learn more visit: www.somedia.net.
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Copyright Business Wire 2014