The Coca-Cola Company today announced that after more than seven years
of distinguished leadership and service as the Company’s Chief Marketing
and Commercial Officer, Joe Tripodi will retire from the Company at the
end of February 2015.
Marcos De Quinto (Photo: Business Wire)
Tripodi will be succeeded by Marcos De Quinto, a seasoned and respected
Company veteran who is currently President of the Iberia Business Unit &
Vice President, Europe Group.
“During his tenure, Joe has successfully led our Company’s worldwide
marketing and commercial organization, and played a vital role in
building and leveraging our marketing capabilities and talent around the
globe,” said Muhtar Kent, Chairman and Chief Executive Officer, The
Coca-Cola Company. “I want to thank Joe for his leadership, dedication
and many contributions to our business, and wish him and his family much
happiness in his retirement.”
Under Tripodi’s leadership, The Coca-Cola Company launched one of its
most successful global campaigns for brand Coca-Cola, Open Happiness.
The Company was named the Cannes Lions Creative Marketer of the Year in
2013, while Trademark Coca-Cola continued its multi-year run among the
top of Interbrand’s Most Valuable Global Brand List. In addition, The
Coca-Cola Company’s marketing strategies and innovative consumer
engagement work earned it a place among Fast Company magazine’s Top 15
Most Innovative Companies in the World in 2013. The Company was also
recognized as Advertising Age Marketer of the Year and Mobile Marketing
Association Marketer of the Year. Earlier this year, Tripodi was
inducted into the American Marketing Association Hall of Fame.
Tripodi joined Coca-Cola in 2007 from Allstate Insurance Company, where
he was Chief Marketing Officer. He also served in Chief Marketing
Officer roles for The Bank of New York, Seagram Spirits & Wine, and
MasterCard International.
De Quinto will succeed Tripodi as Chief Marketing Officer, effective
January 1, 2015.
“Over his tenure with Coca-Cola, Marcos has been known for his ardent
passion for our brands, our business and our system, as well as his
strategic capabilities,” said Mr. Kent. “Although Marcos’ DNA is that of
a marketer, he has held a number of leadership roles throughout his
career and he will bring a global view with strong operational
experience to this key role. Through Marcos’ leadership, the Iberia
Business Unit has become one of our best marketing centers of excellence
worldwide. Our global marketing organization will benefit greatly from
Marcos’ proven track record of success and his unique combination of
world-class operational and marketing expertise.”
De Quinto has been in his current role since 2000. Previously, De Quinto
held various Division Marketing roles across Spain, Southeast & West
Asia, Germany, as well as general management roles in Singapore &
Malaysia.
De Quinto has a Bachelor of Economics from the Complutense University of
Madrid and a Masters in Business Administration from the Instituto de
Empresa.
Over the next several months, Tripodi and De Quinto will work in
partnership to ensure a smooth and seamless transition.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world's most valuable and
recognizable brands, our Company's portfolio features 17 billion-dollar
brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater,
Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are
the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our
beverages at a rate of 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active,
healthy living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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