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Toyota Green Initiative Celebrates Fifth Anniversary at the State Farm Magic City Classic

TM

 

WHAT:

Toyota Green Initiative will celebrate five years of partnership with Historically Black Colleges and Universities (HBCUs) during the State Farm Magic City Classic in Birmingham, Ala. Launched by Toyota in 2009, the Toyota Green Initiative (TGI) is an environmental stewardship platform that educates HBCU students, alumni, and the surrounding community on the benefits of sustainable living. This week, the program will inspire and spark conversations through partnerships and community service events with Alabama Power Company, City of Birmingham and Birmingham Business Alliance.



WHO:

Jim Colon, vice president, African-American Business Strategy, Toyota Motor Sales, U.S.A., Inc.


Sway Calloway, SiriusXM and MTV host and culture connoisseur 


Pandora Thomas, Earthseed Consulting founder


Yoli Ouiya, green lifestyle blogger


Will Witherspoon, former NFL athlete, sustainable farm owner


Lake Louise, "eco-preneur," owner of SMB Essentials


Stephen Graddick, IV, student ambassador, TGI campus contest winner 2011

WHEN/WHERE:

Thursday, October 23, 2014

  • Keep Birmingham Beautiful Commission Electronics Recycling Day:
    6:00 a.m.-2:00 p.m. CT
    Alabama A&M and Alabama State will compete for bragging rights as the "green team" of the State Farm Magic City Classic by properly disposing old electronics
    Linn Park
    710 N. 20th Street
    Birmingham, Ala. 35203

Friday, October 24, 2014

  • Alabama Power and TGI Power the Play Breakfast
    8:00 a.m.9:00 a.m. CT
    African-American community leaders will celebrate 5-years of Toyota Green Initiative
    Alabama Power Archives
    600 N. 18th Street
    Birmingham, Ala. 35291
  • TGI Panel Discussion hosted by SiriusXM and MTV host, Sway Calloway:
    10:00 a.m.-11:00 a.m. CT
    Local sustainability experts will engage in a panel discussion presented by Alabama Power
    Alabama Power Auditorium
    600 N. 18th Street
    Birmingham, Ala. 35291
  • Birmingham Business Alliance Talent Recruitment Project
    12:30 p.m.-2:00 p.m. CT
    Sway Calloway will host lunch with college students interested in learning more about various career paths, including green jobs
    Rogue Tavern
    2312 N. 2nd Avenue
    Birmingham, Ala. 35203
  • TGI Day of Service
    12:00 p.m.2:00 p.m. CT
    Community service activities at Restoration Academy where students and volunteers will install energy efficient light bulbs, build water conservation landscapes and participate in a community recycling drive

About Toyota

Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE:TM)  For more information about Toyota, visit www.toyotanewsroom.com.

MEDIA CONTACT:

Enid Johnson


Burrell Communications for Toyota


312.498.9159


ejohnson@burrell.com

 

/PRNewswire -- Oct. 23,2014/

SOURCE Toyota Green Initiative



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