First paragraph, second sentence of release should read: Directed by
Jacob Rosenberg of the Bandito Brothers...(instead of Directed by Jason
Rosenberg of the Bandito Brothers...).
Newly refurbished basketball courts at Akron's Patterson Park now feature original designs by legendary street artist, Futura. (Photo: Business Wire)
The corrected release reads:
Today, Sprite is launching a new inspirational video that
captures LeBron’s return to his hometown of Akron from a whole new
perspective. Directed by Jacob Rosenberg of the Bandito Brothers, the
video “The First Home Game,” features James' on-the-court highlight
footage as local fans share their anticipation for his first home court
appearance of the season. "I Bet My Life," the new single from Grammy
Award-winning rock band Imagine Dragons, serves as the background track.
"We’ve been with LeBron since the beginning and we’re looking forward to
the next chapter in his illustrious career," said Kimberly Paige,
Associate Vice President, Sprite Brands, Coca-Cola North America.
"LeBron’s decision to come home embodies the Sprite brand's Obey
Your Thirst® mantra, and we’re proud to help tell
the story of his return to Northeast Ohio."
The video was filmed on Sept. 25 during an event at Akron's Patterson
Park to unveil two outdoor basketball courts refurbished by Sprite.
The refurbished courts, which provide Akron community members a newly
refreshed place to play, feature original designs by legendary street
artist Futura. Sprite worked with New York creative agency
Translation to create the video.
Beginning today, the 90-second video will be shared across Sprite
and LeBron James social media channels, as well as supported through
paid digital media. On Thursday, Oct. 30, Sprite’s new 30-second
advertisement will make its television debut during TNT's broadcast of
LeBron’s first game of the season. The 90-second video is now available
on the Sprite
brand's YouTube channel. Fans can follow the social conversation and
join Sprite in highlighting LeBron’s homecoming using the
hashtags #firsthomegame and #obeyyourthirst.
In celebration of his homecoming, Sprite created a commemorative
12-ounce can featuring James' likeness. Available in 6-packs, the
limited-edition cans are now at participating convenience and retail
stores throughout Ohio while supplies last.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands.
Led by Coca-Cola®, one of the world's most valuable and
recognizable brands, our Company's portfolio features 17 billion-dollar
brands including Diet
Coke®, Fanta®, Sprite®,
Coca-Cola
Zero™, vitaminwater®, POWERADE®, Minute
Maid®, Simply™, Georgia® and Del
Valle®. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world's largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at
a rate of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives
that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit
Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled,
at www.coca-colablog.com or
find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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