It’s game on at Walmart today. The retailer announced that it will offer
“Call of Duty: Advanced Warfare” 24 hours before the official
release. The Day Zero Edition will be available to customers starting at
12:01 a.m. local time on Monday, Nov. 3 in more than 3,600 stores. Timed
to the release of the highly anticipated game, Walmart unveiled that it
has begun selling certified, pre-owned video games in 1,700 stores.
“With 117 million gamers in the U.S., we are constantly looking to
provide new and game-changing offerings to those customers,” said Laura
Phillips, senior vice president, entertainment, Walmart U.S. “We’ve said
that we would focus on the $2 billion pre-owned market, and we’re
continuing to deliver on that today. Now, customers will be able to
visit Walmart for all of their video game wants – whether they’re buying
a hot new release like ‘Call of Duty’ or purchasing a pre-owned
game at a great price.”
Walmart launched its video game trade-in program in March. Building on
this program, the retailer is now selling certified pre-owned video
games. These games will be sold in their own section or alongside other
value titles.
Launch of “Call of Duty: Advanced Warfare”
For the launch of “Call of Duty: Advanced Warfare Day Zero Edition” on
Monday, Nov. 3, Walmart will offer:
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Video Game Trade-In Offers: On Nov. 3 and Nov. 4,
Walmart is offering 50 percent more for customers trading in any used
video game when they purchase “Call of Duty: Advanced Warfare.”
Customer can also receive double trade-in value when trading in any
used video game and purchasing a PlayStation 4. These trade-in values
can be applied immediately toward anything sold at Walmart and Sam’s
Club.*
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“Call Of Duty: Advanced Warfare” In-Store Event: Walmart
will host in-store events in more than 2,800 stores starting at 10:00
p.m. local time on Sunday, Nov. 2. These special events will include
early play tournaments in select stores and customer giveaways, such
as free “Call of Duty” posters and patches.
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“Call of Duty: Advanced Warfare” Exclusive: Gamers will have
access to an in-game exclusive exoskeleton with the purchase of
Mountain Dew or Diet Mountain Dew 24-packs and specially-marked
Doritos products.
“Call of Duty: Advanced Warfare Day Zero Edition” will be available for
$59.96. For customers who prefer to shop online, the game will be
available for same-day pickup on Nov. 3. For more information on “Call
of Duty: Advanced Warfare,” visit www.walmart.com/callofduty
or www.callofduty.com/dayzero.
For more information on Walmart’s Video Game Trade-In program, visit www.walmart.com/tradein.
*In Florida, at the time of the trade-in transaction, the trade-in
credit must be applied toward the purchase of a video game of greater
value.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores, online,
and through their mobile devices. Each week, more than 245 million
customers and members visit our 11,053 stores under 71 banners in 27
countries and e-commerce websites in 11 countries. With fiscal year 2014
sales of over $473 billion, Walmart employs more than 2 million
associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting http://corporate.walmart.com
on Facebook at http://facebook.com/walmart
and on Twitter at http://twitter.com/walmart.
Online merchandise sales are available at http://www.walmart.com
and http://www.samsclub.com.
Copyright Business Wire 2014