Skechers Performance Division announces today the release of a New York
inspired advertising campaign and product line to celebrate the upcoming
marathon in New York City on November 2, 2014. The advertising campaign
highlights the new spring 2015 GOrun 4 shoe and supports the division’s
key athletes competing in the race, Meb Keflezighi and Kara Goucher. The
launch coincides with the release of the NYC 2014 limited-edition
footwear and apparel collection.
Inspired by Manhattan’s cityscape, the campaign pays homage to the Big
Apple’s iconic skyline with a large-scale graphic that is featured on
the apparel line, print, outdoor and digital advertising, as well as
throughout Skechers Performance Division’s on-site activation at the TCS
New York City Marathon Health and Fitness Expo. The campaign also
includes the hashtag, #haveafastday, to support all runners competing in
the marathon.
"Our elite athletes–Meb and Kara Goucher–will be racing in the New York
Marathon in Skechers GOmeb Speed 3 footwear, and appearing in their
first Skechers Performance campaign together,” began Michael Greenberg,
president of SKECHERS. “With an amazing win at the Boston Marathon
earlier this year for Meb and a cover-story worthy comeback for Kara, we
are proud to recognize their return to New York with our comprehensive
city-wide campaign. These two leading marathoners continue to bring
great recognition to our award-winning Skechers Performance Division and
we’re excited for the world to see them on November 2.”
The limited-edition New York footwear line in orange, gray and black,
includes a selection from the Skechers GO line and will offer marathon
runners and spectators a first chance to purchase the highly anticipated
GOmeb Speed 3—the same shoe that both Meb and Kara Goucher race in and
the shoe that took Meb to his Boston win earlier this year. There
will also be limited pairs of the new Skechers GOrun 4 available in a
similar colorway. Skechers Performance will also have limited-edition
GOrun Ride 4 and GOwalk 2 products to round out the NYC 2014
limited-edition line.
Several pieces from the limited-edition apparel line also feature the
city’s iconic skyline printed in large scale in the orange, gray and
black colorway. The limited-edition New York line includes technical
running apparel, including a tech singlet that matches Meb’s racing kit
and casual athletic wear ranging from a sweatshirt to lightweight
windbreaker, to headwear.
The footwear and apparel collection for men and women will be available
for purchase at the Skechers Performance Division Booth (#417) at the
TCS New York City Marathon Health and Fitness Expo, Thursday, October 30th
– Saturday November 1st, at the Jacob K. Javits Convention
Center, Hall 3E. This expo is free and open to the public. The line will
also be available for purchase in select SKECHERS retail locations—Times
Square, Midtown and SoHo and the footwear will be available for a
limited time on skechers.com.
Additionally, Skechers Performance Division will host several activities
at the booth including: photos with life-size cutouts of Meb and Kara
Goucher, a premium gift with purchase, raffle of Kara Goucher’s race day
shoe, giveaways to support runners along the course such as
#haveafastday cheer signs and cowbells, as well as #haveafastday
stickers that can be personalized with runner’s goals or their fastest
time, and placed on the Skechers Performance booth “graffiti wall.”
SKECHERS’ three Manhattan retail locations will also host an in-store
contest to win a pair of the limited-edition running shoes.
A book signing with Meb and additional activities will be announced via
Skechers Performance Division’s social channels.
Learn more about Skechers Performance Division at SkechersGOrun.com
and follow us on Facebook (facebook.com/SkechersPerformance),
Twitter (twitter.com/skechersGO)
and Instagram (instagram.com/SkechersPerformance).
For more information and/or images please contact Jolene Abbott at
310.318.3100 x4839 or jolenea@skechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of footwear for men, women
and children under the SKECHERS name. SKECHERS footwear is available in
the United States via department and specialty stores, company-owned
SKECHERS retail stores and its e-commerce website, and over 100
countries and territories through the company’s global network of
distributors and subsidiaries in Brazil, Canada, Chile, Japan and across
Europe, as well as through joint ventures in Asia. For more information,
please visit www.skechers.com
and follow us on Facebook (Facebook.com/SKECHERS)
and Twitter (Twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future growth, financial results and
operations, its development of new products, future demand for its
products and growth opportunities, its planned opening of new stores,
advertising and marketing initiatives, and the expansion and automation
plans for the Company’s European Distribution Center. Forward-looking
statements can be identified by the use of forward looking language such
as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute to
such differences include the resignation of the Company’s former
independent registered public accounting firm, and its withdrawal of its
audit reports with respect to certain of the Company’s historical
financial statements; international, national and local general
economic, political and market conditions including the ongoing global
economic slowdown and market instability; consumer preferences and rapid
changes in technology in the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers, decreased demand by industry
retailers and cancellation of order commitments due to the lack of
popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2013 and its quarterly
report on Form 10-Q for the three months ended June 30, 2014. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
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