Hilton Worldwide is opening more doors for its guests through the scaled
deployment of its latest innovation: mobile-enabled room key. Beginning
in late spring of 2015, Hilton HHonors members staying at U.S.
properties of the Hilton Hotels & Resorts, Waldorf Astoria Hotels &
Resorts, Conrad Hotels & Resorts and Canopy by Hilton brands, can simply
and securely use their smartphones to access their rooms.
In July, Hilton Worldwide debuted digital check-in with room selection
technology, now available at more than 3,700 hotels, and worldwide by
the end of this year. This technology enables Hilton HHonors members to
check in via their HHonors profile on desktop, mobile or tablet and
choose the exact location of their room – right down to the room number.
Mobile-enabled room key goes a step further in simplifying the guests’
journey, allowing travelers to check-in, choose their room and access
their room upon arrival entirely via the HHonors app on their smartphone.
“Our mobile room key technology gives our guests greater choice and
control over their entire experience,” said Geraldine Calpin, global
head of digital at Hilton Worldwide. “Never before has a hotel guest
been able to check-in, select their room from a digital floor plan,
request items to be ready upon arrival, and then access their room via
their smartphone and find it exactly the way they requested it. We’re
truly revolutionizing travel by making the stay experience more
convenient.”
Hilton is rolling out the technology in three phases across all U.S.
properties of four brands:
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Pilot testing at 10 U.S. properties in early 2015.
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Mobile room key will be enabled at all U.S. properties of Conrad
Hotels & Resorts beginning early 2015.
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Rollout will continue across the U.S. properties of Hilton Hotels &
Resorts, Waldorf Astoria Hotels & Resorts and Canopy by Hilton
properties beginning in summer 2015.
The technology extends beyond simply guest room access. First available
on the Apple and Android versions of the Hilton HHonors mobile app,
guests can use their smartphone to access other areas of each property
that require a room key, such as the fitness center, executive floors,
elevators and parking facilities, among others. Looking ahead to 2016,
Hilton plans to deploy the technology at scale across 11 brands globally.
With speed and scale central to Hilton’s digital strategy, the company
is delivering as promised the global deployment of Hilton’s digital
check-in with room selection functionality – one month ahead of
schedule. “Room selection will be rolled out in its entirety by the end
of this November at more than 4,100 properties globally,” said Calpin.
Since the launch of room selection this summer, one-third of eligible
guests have already used the function and more than 90 percent were
“satisfied” or “extremely satisfied” with the experience and said they
would use it again.
“We are providing guests with the digital tools they desire. We expect
high adoption of mobile room key, just as we’ve seen with room
selection,” says Calpin. “We are reshaping the way guests dream, book
and stay with us – helping earn their loyalty and affinity for our
brands.”
Hilton invites you to download our HHonors digital check-in and room
selection app here.
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
spanning the lodging sector from luxury and full-service hotels and
resorts to extended-stay suites and focused-service hotels. For 95
years, Hilton Worldwide has been dedicated to continuing its tradition
of providing exceptional guest experiences. The company's portfolio of
twelve world-class global brands is comprised of more than 4,250
managed, franchised, owned and leased hotels and timeshare properties,
with more than 700,000 rooms in 93 countries and territories, including
Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels
& Resorts, Curio - A Collection by Hilton, Canopy by Hilton, DoubleTree
by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels,
Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand
Vacations. The company also manages an award-winning customer loyalty
program, Hilton HHonors®. Visit news.hiltonworldwide.com for more
information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide,
www.twitter.com/hiltonworldwide,
www.youtube.com/hiltonworldwide,
www.flickr.com/hiltonworldwide
and www.linkedin.com/company/hilton-worldwide.
About Hilton HHonors
Hilton HHonors, the award-winning guest-loyalty program for Hilton
Worldwide’s eleven distinct hotel brands, offers more than 41million
members more ways to earn and redeem points than any other guest-loyalty
program, enabling them to create experiences worth sharing at more than
4,200 hotels in 93 countries and territories. HHonors members can now
redeem points for any room, anywhere, anytime, including the most
luxurious suites, using any of four room rewards: Premium Room Rewards,
Room Upgrade Rewards, Points & Money Rewards and Standard Room Rewards.
In addition, HHonors members can use points to purchase unique
experience rewards, merchandise and vacation packages, make charitable
contributions and more. HHonors is also the only guest-loyalty program
to offer ‘No Blackout Dates’ and ‘Points & Miles’ for the same stay at
its properties worldwide, including participating Hilton Hotels &
Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts,
Canopy By Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton,
Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood
Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations.
Membership in HHonors is free, and travelers may enroll online by
visiting or connect with Hilton HHonors at news.hiltonhhonors.com.
Members can now also book reservations, manage their accounts and redeem
special offers with the new Hilton
HHonors mobile app for iPhone.
Copyright Business Wire 2014