Cracker Barrel Old Country Store® is honoring the many
contributions of U.S. military veterans this year with a promotion in
all 634 stores in 42 states that includes a complimentary Double
Chocolate Fudge Coca-Cola® Cake dessert to veterans and an opportunity
for guests to make purchases that support the United Service
Organizations (USO).
“We salute all veterans who have defended our country and protected our
freedom. They sacrificed time with their families in service to all
Americans,” said Sandra Cochran, former Army captain and Cracker Barrel
Old Country Store, Inc. CEO and president.
For 45 years, Cracker Barrel has demonstrated support of servicemen,
servicewomen and veterans. This year Cracker Barrel will offer veteran
guests a complimentary Double Chocolate Fudge Coca-Cola® Cake
dessert during lunch and dinner on Nov. 11, to thank them for their
commitment and sacrifice. The partnership between Cracker Barrel and USO
was made possible by The Coca-Cola Company’s longstanding relationship
with both organizations.
Along with the complimentary dessert for veterans, Cracker Barrel guests
may purchase the Double Chocolate Fudge Coca-Cola® Cake on Nov. 11, or
select retail items from the Red, White & Blue collection from Nov.
1-11, and 10 percent of all proceeds will be donated to the USO. The
retail items include God Bless America and Colossal Flag Tervis, Land of
Free Word Block, Peg Game, Flag Cookie, All American Mix, and Camo and
Pink Camo Jelly Bellies.
The USO is a nonprofit organization dedicated to supporting the military
community from the moment one joins the military, throughout deployments
and as troops transition into civilian life after their service.
“We are excited that Cracker Barrel customers will be able to help
support the USO this Veterans Day,” said USO VP Corporate Alliances
Christy Hartsell. “Partnerships like this make it possible for us to
remain by the side of our men and women in uniform and their loved ones.”
In addition to the in-store promotion, Cracker Barrel will honor and
recognize employees who are veterans on the company’s Facebook page
between Nov. 1-11 at www.facebook.com/crackerbarrel.
About Cracker Barrel
Cracker Barrel Old Country Store, Inc. provides a friendly
home-away-from-home in its old country stores and restaurants. Guests
are cared for like family while relaxing and enjoying real home-style
food and shopping that’s surprisingly unique, genuinely fun and
reminiscent of America’s country heritage…all at a fair price. The
restaurant serves up delicious, home-style country food such as meatloaf
and homemade chicken n’ dumplins as well as its made from scratch
biscuits using an old family recipe. The authentic old country retail
store is fun to shop and offers unique gifts and self-indulgences.
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in
1969 in Lebanon, Tenn., and operates 634 company-owned locations in 42
states. Every Cracker Barrel unit is open seven days a week with hours
Sunday through Thursday, 6 a.m. – 10 p.m., and Friday and Saturday, 6
a.m. - 11 p.m. For more information, visit crackerbarrel.com.
About USO
The USO lifts the spirits of America’s troops and their families
millions of times each year at hundreds of places worldwide. We provide
a touch of home through centers at airports and military bases in the
U.S. and abroad, top quality entertainment and innovative programs and
services. We also provide critical support to those who need us most,
including forward-deployed troops, military families, wounded warriors,
troops in transition and families of the fallen. The USO is a private,
non-profit organization, not a government agency. Our programs and
services are made possible by the American people, support of our
corporate partners and the dedication of our volunteers and staff.
Copyright Business Wire 2014