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Pfister® REACT(TM) Touch-Free Kitchen Faucets Offer Purposeful Technology and Convenience in the Kitchen

SPB | November 6, 2014

Convenience in the kitchen is important. As the room where delicious meals are crafted and dinner conversation is created, the kitchen is a place where a helping hand is always needed. That’s why Pfister^® developed its Selia and Pasadena Touch-Free Kitchen Faucets with REACT™ technology.

Pfister Touch-Free Faucet with REACT™ (pictured here in Selia) technology allows users to guide their hand or an object within the sensor range to turn water on or off. (Photo: Business Wire)

Pfister’s touch-free kitchen faucets were designed with simplicity in mind. Thanks to proprietary REACT (Response Activated Technology), you can turn water on or off by simply guiding your hand or an object within the sensor range.

“Today’s homes are filled with smart technologies designed to make our lives easier, but sometimes that technology can be overwhelming,” says Darin Heuer, group marketing manager, Pfister Faucets. “Our touch-free kitchen faucets offer technology with a purpose, allowing consumers to conveniently and efficiently perform everyday tasks, such as doing dishes or washing hands.”

REACT helps consumers keep a cleaner, healthier kitchen by minimizing the spread of germs, fingerprints and water spots. Additionally, Hibernate™ mode gives the user the option to disable the sensor during faucet cleaning, and the SmartStop™ functionality automatically turns off the faucet after two minutes to save water, giving consumers peace of mind.

Enhancing the faucets’ flexibility, the Manual Override mode allows consumers to operate the faucet with the handle, instead of the sensor, at any moment, while the extended pull-down hose reaches every corner of the sink.

Additional faucet features include:

AccuDock^™ advanced spray-head docking system ensures a tight connection to the faucet spout
EZ Clean™ nozzles on the spray face enable removal of mineral buildup with a quick wipe, keeping Selia and Pasadena Touch-Free Kitchen Faucets looking like new, longer
1- to 4-hole configuration allows installation versatility

Both the Selia and Pasadena faucets with REACT are powered by 6 AA batteries. A plug-in option is sold separately.

“We have incorporated purposeful technology to make our products easier to use, while offering consumers an affordable option,” says Brian Schaadt, senior product manager, Pfister Faucets.

Selia Touch-Free Kitchen Faucet is available now at select Lowe’s stores, and the Pasadena model is available now at select Home Depot stores. Both models have an MSRP of $299. Additional REACT technology faucets will be available through Pfister wholesale partners beginning in April 2015.

About Pfister

Pfister is part of Hardware and Home Improvement (HHI), a major manufacturer and supplier of residential locksets, residential builders’ hardware and faucets with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Stanley®, FANAL®, Pfister™ and EZSET®. HHI is a leader in its key markets with #1 positions in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S. builders’ hardware (Stanley-National Hardware), #2 in Mexico residential hardware (Fanal), and #3 in U.S. retail plumbing (Pfister). Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia.

HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Spectrum Brands is a global, diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware and faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Spectrum Brands employs over 13,500 employees worldwide and sells to the top 25 global retailers with products in more than one million stores.