Rubicon
Project (NYSE: RUBI), a leader in advertising automation with one of
the industry’s largest independent real-time trading platforms for the
buying and selling of advertising, today announced that it has been
selected by Apple along with several other advertising technology
companies to help power iAd’s
adoption of automated advertising for Apple iAd’s 250,000+ mobile
developers.
The selection brings Apple’s array of mobile apps to Rubicon Project’s
industry-leading direct order automation platform, forming an open
marketplace for the buying and selling of iAd inventory. This automated
marketplace makes it easy for advertisers to buy audiences across
Apple’s mobile app inventory via Rubicon Project’s global exchange.
“We’re thrilled to have been chosen by Apple to help bring automation to
iAd’s direct order business and to provide access to premium mobile
buyers from around the world,” said Gregory R. Raifman, President,
Rubicon Project. “We look forward to providing buyers with access to
iAd’s unprecedented audience targeting capabilities and our full-stack
direct order automation solution.”
Apple’s iAd provides 400+ targeting options to advertisers, based on
hundreds of millions of validated iTunes accounts worldwide. This rich
first party data asset makes it easy for buyers to target the specific
mobile audiences of their choice, be that moms, business travelers,
golfers, opera fans, etc.
Rubicon Project’s mobile advertising features are an essential part of
its end-to-end automation solution to manage the buying and selling of
digital advertising across all sales channels and all screens for
display, mobile and video formats.
More information about Apple iAds is available here: http://advertising.apple.com
About Rubicon Project
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation
Cloud, one of the largest real-time cloud and Big Data computing
systems. The Company’s mission is to automate the buying and selling of
advertising by offering innovative products to connect buyers and
sellers globally. www.RubiconProject.com
@RubiconProject
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Copyright Business Wire 2014