MONTREAL, Nov. 20, 2014 /CNW Telbec/ - On this National Child Day,
National Bank is proud to announce its partnership with Chocolats
Geneviève Grandbois to celebrate its 10th fundraising campaign in
support of the Breakfast Club of Canada. From November 20 until
December 31, a square of chocolate produced exclusively for the
campaign will be on sale for $10 (or $7.50 for more than one) at
National Bank branches across Canada1. Since the beginning of its association with the Breakfast Club of
Canada, National Bank has donated more than $3.8 million to the
organization.
At the invitation of Geneviève Grandbois, the 10th edition of the fundraising campaign was launched at a delectable
workshop attended by members of the media and children from the Ludger
Duvernay Breakfast Club of Canada. Photos of the event are available
upon request.
"Our customers always look forward to our fundraising campaign for the
Breakfast Club of Canada. Over the past 10 years, this campaign has
marked the arrival of the holiday season. On this National Child Day,
and throughout the year, National Bank and its employees are proud to
declare their support for youth," said Lise-Anne Amyot, Vice President,
Brand and Client Experience at National Bank.
Proud ambassador of the 10th National Bank campaign in support of the Breakfast Club of Canada,
Geneviève Grandbois said: "It is a pleasure for me to be a part of the
campaign announced today by National Bank. Starting the day with a good
breakfast is essential, and I sincerely believe that together, we can
provide that to even more children every morning."
"The enthusiasm and energy of both Geneviève Grandbois and the staff at
the various National Bank branches are contagious, and this will no
doubt have a positive effect on customers' participation," said Daniel
Germain, President and Founder of the Breakfast Club of Canada. "The
Club celebrates its 20th anniversary in 2014, and we are fortunate to have had the support of
such an engaged partner for 10 years."
The collaboration of National Bank and the thousands of donors who
purchase the exclusive squares of chocolate will allow the Breakfast
Club of Canada to maintain its services in existing clubs and extend
its work to the largest-possible number of children. Last year, close
to 25 million breakfasts were served by 11,000 volunteers across
Canada.
Each year, National Bank supports hundreds of Canadian organizations
through donations and sponsorships. It is particularly committed to
young people through its One for Youth program, ensuring they are healthy and have the tools they need to
become engaged citizens committed to building a better world. To learn
more about the initiatives supported by the Bank and its employees,
visit youth.nationalbank.ca.
About National Bank of Canada
With $199 billion in assets as at July 31, 2014, National Bank of Canada
(www.nbc.ca), together with its subsidiaries, forms one of Canada's leading
integrated financial groups. The Bank has more than 20,000 employees
and is widely recognized as a top employer. Its securities are listed
on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities
via social media and learn more about its extensive community
involvement at clearfacts.ca and commitment.nationalbank.ca.
About the Breakfast Club of Canada
The Breakfast Club of Canada has been making a difference in young lives
for two decades now, by ensuring children have access to two things
essential to their growth and development: a healthy meal before school
and an environment that fosters self-esteem. The Club teams up with
community partners and regional organizations to develop solutions
adapted to local needs. Today, the Breakfast Club of Canada helps feed
some 150,000 students in 1,328 elementary and high schools across
the country.
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1 On sale until December 31, 2014 or as long as supplies last.
SOURCE National Bank of Canada
Image with caption: "From left to right: Martin Goyette, Director, Gifts & Partnership Development, Province of Quebec of the Breakfast Club of Canada, Geneviève Grandbois, Daniel Germain, President and Founder of the Breakfast Club of Canada, Lise-Anne Amyot, Vice-President, Brand and Client Experience at National Bank and the kids from Ludger-Duvernay School. (CNW Group/National Bank of Canada)". Image available at: http://photos.newswire.ca/images/download/20141120_C9784_PHOTO_EN_43224.jpg
