Starting this month, social media users and others can send each other
beers, cocktails and food items as gifts via a growing number of gift
card options and features from Applebee’s
Neighborhood Grill & Bar®.
Applebee’s has re-designed its gift card experience for both senders and
receivers of gift cards that are redeemable at nearly 2,000 Applebee’s
locations across the country.
The new features enable those sending cards to custom-design their cards
by occasion, send a delivery animation that electronically “unwraps” the
card to reveal the amount, or add a personal photo, video or audio
message and schedule its delivery.
“Gift cards don’t have to be boring,” said Applebee’s Senior Vice
President of Culinary and Marketing Darin Dugan. “In addition to
delicious food and drinks, these new features will surprise and delight
recipients while bringing friends together for a few laughs.”
Also new is a group gifting option supplied by Applebee’s partner
eGifter. This feature enables a group of friends to add dollars to a
collective card, or to contribute by adding menu items like a beverage,
a desert or an entrée. A new “photo book” option enables senders to
assemble animated “pages” with multiple photos.
In addition to the new gifting features the site supports corporate gift
giving, and other features like checking a balance on a card.
The new cards are available in time for the holidays and will be
launched with a promotion to ”buy a $50 card and get a free $10 Bonus
card” through the end of the year. Cards are available at www.applebees.com/gift-cards.
The Applebee’s Brand
Applebee's is the world's largest casual dining chain, with
approximately 2,000 locations in 49 states, 16 countries and one U.S.
territory. Based in Kansas City, Missouri, Applebee's takes pride in
providing a welcoming, neighborhood environment where everyone can enjoy
the dining experience. Applebee's Neighborhood Grill & Bar®
restaurants are franchised or operated by DineEquity’s wholly-owned
subsidiary, Applebee's International, Inc. and its affiliates.
About eGifter
eGifter revolutionizes the act of gift giving with a social and mobile
gifting platform designed to create a fun experience for consumers,
while helping retailers unlock the viral potential of gift giving in
social spaces. eGifter is based in New York and was founded in 2011 by a
group of proven tech entrepreneurs. To learn more about eGifter and
their social and mobile group gifting platform, visit www.eGifter.com/Retailers/.
Try it out at www.eGifter.com,
or download the mobile app from iTunes or Google Play.
Copyright Business Wire 2014