This season, Coca-Cola is encouraging people to look beyond the presents
and focus on the true spirit of the holidays to “Make Someone Happy.”
Celebrating generosity and togetherness, Coca-Cola’s “Make Someone
Happy” campaign inspires fans everywhere to spread happiness through
small, but meaningful, ways - during the holidays and beyond.
The new 60-second
TV spot shows that all it takes to make someone happy is the act of
opening your heart. The story opens with the return of the classic Santa
Claus enjoying an ice-cold Coca-Cola in his North Pole workshop. Through
his “Make Someone Happy” book, he watches from afar as a montage of
scenes unfolds, featuring moments of holiday happiness: a young girl
giving her mother a handmade drawing; a stranger handing an umbrella to
a woman caught in the rain; a doctor bringing his late-night staff a
turkey and Coca-Cola.
“This campaign is all about sharing your time, attention, love and
laughter with friends, family and even strangers during this magical
time of the year,” said Andy McMillin, vice president, Coca-Cola
Trademark, Coca-Cola North America. “With ‘Make Someone Happy,’ we’re
encouraging people to embrace the spirit of the season and show how the
act of being generous can have a powerful, positive impact on others
that lasts long after the decorations come down.”
Coca-Cola’s holiday spot marks the return of Santa Claus as imagined by
the artist Haddon Sundblom, which were originally commissioned for use
in the Company’s advertisements more than 80 years ago. In addition to
playing a role in this season’s television commercial, Santa also will
appear on limited-edition holiday packaging on Coca-Cola multi-packs,
cans, glass bottles, and on 20-ounce, 1.25-liter and 2-liter PET bottles.
Coca-Cola’s new “Make Someone Happy” TV spot will debut Nov. 27 on NBC,
and is scheduled to air on ABC, ABC Family, Hallmark Channel, USA, TBS,
Lifetime and Food Network through late December. In addition to the
broadcast creative, the fully integrated campaign will feature new
print, out-of-home, POS, radio, Delta in-flight and Macherich mall
advertising. Social and digital programs will inspire others to
#MakeSomeoneHappy. Coca-Cola is also donating $75,000 worth of toys to
the Marine Toys for Tots Foundation this holiday season in Los Angeles,
Philadelphia and Minneapolis. The Coca-Cola Holiday Caravan, five trucks
each illuminated by more than 30,000 red and white sparkling lights,
will roll into nearly 200 cities
across the country to spread holiday happiness through December 21,
2014.
“History and nostalgia are an important part of our brand, especially
when it comes to the holidays, and Sundblom’s Santa Claus has been an
integral part of our advertising campaigns since 1931,” said Ted Ryan,
director, Heritage Communications, The Coca-Cola Company. “He is loved
by millions as a universal symbol of happiness and generosity.”
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world's most valuable and
recognizable brands, our Company's portfolio features 16 billion-dollar
brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater,
Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are
the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our
beverages at a rate of 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active,
healthy living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Copyright Business Wire 2014