Build-A-Bear Workshop, Inc. (NYSE: BBW) announced today that the Company
is launching a signature line of products commemorating Rudolph the
Red-Nosed Reindeer and his 50th Anniversary on television.
First airing in 1964, Rudolph the Red-Nosed Reindeer lit up the world
with his magical glow and fearless heart. Build-A-Bear Workshop®
is celebrating that spirit with its Rudolph the Red-Nosed Reindeer
golden anniversary collection.
“There is no other reindeer as iconic as the little guy with the big
heart, glowing nose, and bright future,” said Gina Collins, Build-A-Bear
Workshop chief marketing officer. “Rudolph the Red-Nosed Reindeer and
Clarice have been cherished additions to our assortment of Build-A-Bear
Workshop friends for years. Now, on the eve of this special anniversary,
we are excited to be a part of their story once again.”
Rudolph the Red-Nosed Reindeer and Clarice are now lighting up
Build-A-Bear Workshop stores across the country. Included in the 50th
Anniversary collection are:
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Rudolph the Red-Nosed Reindeer ($25) with light-up red
nose and gold antlers.
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Clarice ($25) with light-up red heart and a gold
polka-dotted bow.
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Giant Make-Your-Own Rudolph the Red-Nosed Reindeer & Clarice
are 21” tall. Rudolph comes with light-up red nose and gold antlers,
while Clarice has a light-up red heart and a gold polka-dotted bow
($50 each).
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Guests can also dress Rudolph and Clarice in a variety of holiday
fashions or add the “Rudolph the Red-Nosed Reindeer” song to any furry
friend ($7).
About Build-A-Bear Workshop, Inc.
Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only
global company that offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are approximately 400
Build-A-Bear Workshop stores worldwide, including company-owned stores
in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and
franchise stores in Europe, Asia, Australia, Africa, the Middle East,
and Mexico. The company was named to the FORTUNE 100 Best Companies to
Work For® list for the sixth year in a row in 2014.
Build-A-Bear Workshop (NYSE:BBW) posted total revenue of $379.1 million
in fiscal 2013. For more information, call 888.560.BEAR (2327) or visit
the Investor Relations section of its website at buildabear.com®.
About Rudolph the Red-Nosed Reindeer
2014 is the 50th anniversary of the first broadcast of “Rudolph the
Red-Nosed Reindeer,” the longest running and highest rated holiday
special of all time. The anniversary celebration also includes a tie-in
with the U.S. Postal Service, the launch of the touring show “Rudolph
the Red-Nosed Reindeer: The Musical,” a CBS on-air campaign, theme park
and shopping mall installments, new 50th anniversary products, a
Carnegie Hall concert tribute and a social media campaign - #ShineBright
- that celebrates uniqueness with support from PACER’s National Bullying
Prevention Center.
Trademarks
We thank you for your interest in covering our business! As you write
your story, we would ask that you use our full name: Build-A-Bear
Workshop® and that, when referencing the
process of making stuffed animals, you use the word “make” not “build.”
Build-A-Bear Workshop is our well-known trade name and a registered
trademark of Build-A-Bear Retail Management, Inc. As such, Build-A-Bear
Workshop® should only be used in capital
letters to refer to our products and services and should not be used as
a verb. Thank you!
Copyright Business Wire 2014