Turkey’s leading telecommunications and technology company Turkcell
(NYSE:TKC) (BIST:TCELL) has joined a select group of international
companies that have inspired Harvard Business School (HBS) cases. The
HBS case-study on Turkcell has recently been published, and will
initially be taught on HBS’s MBA program as a part of the 2014-15
required curriculum.
The Turkcell case is the first HBS study to be written with the
cooperation of Harvard faculty and Harvard Business School’s Istanbul
Research Center which was founded in 2013. The authors of the case are
Dr. Felix Oberholzer-Gee, Andreas Andresen Professor of Business
Administration at the Strategy Unit of Harvard Business School, and Dr.
Charles C.Y. Wang, Assistant Professor of Business Administration in the
Accounting and Management Unit.
Turkcell’s success in transforming itself attracts attention
Explaining the factors that have led the HBS faculty to study Turkcell,
Dr. Oberholzer-Gee emphasized the company’s success in meeting the
challenges of a highly competitive market by transforming itself. “The
Harvard Business School faculty team, supported by the HBS Research
Center in Istanbul, was interested in studying Turkcell because the
company performed so well in a highly competitive market. Turkcell is
obliged to constantly re-invent itself in the face of pricing pressures,
the move to value-added services, and changes in regulations– all of
which makes for an intriguing case study. HBS students and the
participants in our executive education programs have much to learn from
Turkcell, both from its successes and from its challenges.” said
Oberholzer-Gee.
“As Turkey’s only NYSE-listed company, Turkcell has maintained its
leadership position globally – as well as nationally – with its
commitment to technology, innovation and excellent customer experience
throughout the years. We are proud to see that our ability to rise up to
the challenges as a team has been recognized as an inspiring journey by
one of the most prestigious business schools in the world” said Sureyya
Ciliv, Turkcell’s CEO. “We hope that we have paved the way for more
Turkish companies to share their stories and inspire the rest of the
world”.
Millions of MBA students around the world to benefit from the
Turkcell case
In addition to its inclusion in the Harvard Business School (MBA)
required curriculum, the Turkcell case will be available to millions of
students of Business Administration and other relevant fields. HBS
sells, on average, 10 million cases per year and 80% of case studies
used by business schools around the world are written by HBS Faculty.
ABOUT TURKCELL: Turkcell is the leading communications and
technology company in Turkey, with 34.7 million subscribers as of
September 30, 2014. Turkcell is a leading regional player with its
approximately 71.1 million subscribers in nine countries as of September
30, 2014. It has become one of the first among the global operators to
have implemented HSPA+. It has achieved up to 43.2 Mbps speed using the
Dual Carrier technology, and is continuously working to provide the
latest technology to its customers. Turkcell Superonline, a wholly-owned
subsidiary of Turkcell, is the first telecom operator to offer
households fiber broadband connection at speeds of up to 1,000 Mbps in
Turkey. As of September 2014, Turkcell’s population coverage is at
99.62% in 2G and 88.09% in 3G. Turkcell reported a TRY3.2 billion
(US$1.5 billion) revenue with total assets of TRY22.7 billion (US$10.0
billion) as of September 30, 2014. It has been listed on the NYSE and
the BIST since July 2000, and is the only NYSE-listed company in Turkey.
Read more at www.turkcell.com.tr
You can now follow the most up-to-date Turkcell developments on Twitter: http://twitter.com/TurkcellNews
Copyright Business Wire 2014