Have you made someone happy today? Centered on this thoughtful concept,
Coca-Cola will be spreading joy throughout the holiday season in the
Hispanic community. “Haz a Alguien Feliz” encourages celebrating this
festive time by doing a random act of kindness. Whether by bringing
cookies to the office, joining mom to watch her favorite novela, giving
a ride to a friend or washing the dishes for a week, these acts of
kindness that are neither expensive nor time-consuming bring people and
communities closer, and celebrate the true meaning of the holidays.
“At Coca-Cola, we believe that there is much more to the holidays than
opening presents,” said Alba Adamo, Group Director of Hispanic Marketing
at The Coca-Cola Company. “The gifts that can make someone truly happy
don’t come with a price tag, and the holidays are the perfect time to
share happiness with our friends and loved ones.”
To take part in this selfless initiative, people are encouraged to post
a picture with a written note of what their random act of kindness will
be, or one showing how they have already made someone happy. Using the
hashtag #HazAlguienFeliz, participants can upload their photos to
Facebook, Instagram or Twitter to spread the joy this holiday season.
Social influencers from key Hispanic markets, San Antonio, Chicago, Los
Angeles, New York and Miami, will be hitting the streets to stir
conversations, encourage people to participate in this celebration and
document the smiles and joy that selfless acts bring to communities.
“Haz a Alguien Feliz” will take the national stage December 6, with
a special one-hour television segment “La hora de la felicidad” during
Univision’s longest running program, Sabado Gigante. The episode
revolves around emotional acts of kindness showing the joy these simple
acts can bring to individuals regardless of their background,
nationality or age. In the spirit of the holidays, people across the
nation are joining the movement, including renowned television
sportscaster Fernando Fiore, female empowerment advocate Nely Galán and
top Latino social influencers Lance Rios and Camila Canabal. An online
vignette shared via Facebook and Twitter will feature these
influencers capturing the joy, smiles and positive impact that small
acts have on everyday people.
“It’s very easy to surprise someone with an act of kindness, yet we get
wrapped up in our everyday routines and forget that we all have the
power to brighten someone else’s day. That’s why Coca-Cola is leading
this initiative; taking a moment to make someone else happy will
brighten this holiday season,” said Adamo.
About The Coca-Cola Company
The Coca-Cola Company (NYSE:
KO) is the world's largest beverage company, refreshing consumers with
more than 500 sparkling and still brands. Led by Coca-Cola, one of the
world's most valuable and recognizable brands, our Company's portfolio
features 17 billion-dollar brands including Diet
Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute
Maid, Simply, Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world's
largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of 1.9 billion servings a day.
With an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental
footprint, support active, healthy
living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled,
at www.coca-colablog.com or
find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Copyright Business Wire 2014