Dolby Laboratories, Inc. (NYSE: DLB) today announced Dolby
Cinema™, a branded premium cinema offering for exhibitors and
moviegoers that combines spectacular image and sound technologies with
inspired design to make every visit a completely captivating cinematic
event.
Dolby Cinema signature entrance. (Photo: Dolby)
“Dolby has applied decades of research and development to deliver a
sight and sound experience to Dolby Cinema that will transport audiences
into the story like never before,” said Kevin Yeaman, President and CEO,
Dolby Laboratories. “Dolby Cinema will be the most engaging way for
moviegoers to watch the newest releases.”
Dolby Cinema begins with the filmmaker’s vision—using the full
storytelling capabilities Dolby offers in image and sound production to
transform the way movies are made. Before a movie is played in a Dolby
Cinema, audiences will step into an experience designed to deliver the
full impact of the filmmaker’s work. Combined with state-of-the-art
image, sound, and acoustic capabilities, the movie comes alive to
deliver cinema in its purest form.
Dolby Cinema will feature the Dolby Vision™ projection system, which
uses state-of-the-art optics and image processing to deliver high
dynamic range with enhanced color technology that has been praised by
filmmakers for its amazing contrast, high brightness, and color range
that more closely matches what the human eye can see. With Dolby Vision,
the blacks are truly black, colors are vibrant, and the contrast ratio
far exceeds that of any other image technology on the market today. The
result is a richer, more detailed viewing experience that delivers
strikingly vivid and realistic images that make viewers feel like they
are in the movie’s world. The first Dolby Vision projectors and titles
for theatrical exhibition are expected in 2015.
Early Dolby Cinema locations, installed in collaboration with exhibitor
partners around the globe, will be equipped with the most advanced
high-brightness laser projection technology available today with 4K,
high-frame-rate 2D and Dolby® 3D capabilities. When Dolby
Vision content becomes available, the Dolby Cinema laser projection
systems will be replaced with Dolby Vision projection systems. Dolby
Cinema will also feature the award-winning Dolby sound technology, Dolby
Atmos®. Dolby Atmos moves audio around the theatre, even
overhead, with amazing richness and depth. The lifelike sounds of music,
people, and things flow all around the theatre in sync with the action
to create a more immersive and moving experience.
The design of the cinema itself was created to set a mood and draw
audiences deeper into the story. The Dolby Cinema design can be
customized to the exhibitors’ needs with a select set of features
including a signature entrance and a dynamic audiovisual pathway that
provide a new canvas for studio creatives to begin telling their story
before the show begins. Additional features may include a
wall-to-wall-to-ceiling screen, atmospheric lighting, and faceted
acoustic panels designed to enhance the sound quality and heighten the
sense of immersion. In addition, all Dolby Cinema locations will undergo
a sophisticated visual and acoustic room treatment perfectly tuned for a
premium cinematic experience.
The first Dolby Cinema sites will be located at the newly constructed JT
Cinemas complex in Eindhoven, Netherlands, and the UCI/Cinesa La
Maquinista complex in Barcelona, Spain. Additional exhibitor partners
will be announced as installation plans are completed.
About Dolby Cinema
Dolby Cinema delivers the total cinema experience. It
combines powerful image and sound technologies with inspired cinema
design to make every visit a completely captivating cinematic event.
Dolby Cinema will include Dolby Vision—a state-of-the-art authoring and
playback imaging technology that enables the cinema to bring the story
alive onscreen. Outfitted with Dolby Atmos, a Dolby Cinema transports
audiences into the movie with breathtakingly real sound that fills the
cinema and flows all around them.
When these technologies are combined with the sophisticated Dolby Cinema
design, everything comes together to pull moviegoers more deeply into
the story and transform their visit into an event. For more information,
please visit the Dolby
Cinema web page.
About Dolby Vision
Dolby Vision delivers a dramatically different visual
experience—astonishing brightness, incomparable contrast, and
captivating color—that brings entertainment to life.
Even though most movies are captured and recorded using technology that
produces the colors and brightness of real life, much of that richness
is lost by the time moviegoers get to watch. That’s because current
cinema color-grading standards are based on the limitations of the
current projection technologies and require that the content be altered
to match their display performance—dramatically reducing the range of
colors, brightness, and contrast.
Dolby Vision changes that, giving creative teams the freedom to use the
full gamut of colors, peak highlights, greater brightness, and amazing
contrast, with the confidence that those will be reproduced faithfully
on cinema screens that feature Dolby Vision.
About Dolby Atmos
Introduced in April 2012, Dolby Atmos has been embraced by all the major
Hollywood studios, 11 Academy Award® winning directors, and
23 Academy Award winning sound mixers, among others. More than 800 Dolby
Atmos screens have been installed or committed to in more than 40
countries with more than 250 exhibitor partners. More than 200 movies
from 17 different countries have been or are scheduled to be released
with Dolby Atmos sound since the first movie debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the
Hollywood Post Alliance and the Cinema Audio Society. As the inventors
of the only object-based audio format used in the cinema today, Dolby is
working closely with the Society of Motion Picture and Television
Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies.
To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice
technologies that transform entertainment and communications in mobile
devices, at the cinema, at home, and at work. For nearly 50 years, sight
and sound experiences have become more vibrant, clear, and powerful in
Dolby®. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of
Dolby Laboratories. Dolby Cinema and Dolby Vision are trademarks of
Dolby Laboratories. “Academy Award®” is a trademark and
service mark of the Academy of Motion Picture Arts and Sciences.
S14/28433 DLB-G
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