Christie®
and Dolby Laboratories, Inc. (NYSE:DLB) are pleased to announce that
Christie will co-develop, supply, install, and service proprietary Dolby
Vision™ projection systems for Dolby Cinema™, a branded premium cinema
offering for exhibitors and moviegoers that delivers the total cinema
experience. Christie’s projection technologies will ensure that Dolby
Cinema combines a spectacular image with immersive sound and
inspired design, to make every visit a completely captivating cinematic
event.
Dolby Cinema will feature the Dolby Vision projection system, which uses
state-of-the-art optics and image processing to deliver high dynamic
range (HDR) with enhanced color technology that has been praised by
filmmakers for its amazing contrast, high brightness, and color range
that more closely matches what the human eye can see. This new
proprietary HDR technology with enhanced color uses two newly designed
high-frame-rate (HFR) capable Christie 4K laser projection heads that
feature a highly customized and unique light path. Combined with
Christie’s 6P modular laser light sources, this technology delivers
high-contrast images and ultra-brightness, which define the visual
excellence of Dolby Cinema.
Unique to the Dolby Vision projection system, beyond its astonishing
brightness and vivid color reproduction, is its ability to deliver HDR
with an incomparable contrast ratio that exceeds any other image
technology currently on the market. The result is a richer, more
detailed viewing experience, with strikingly vivid and realistic images
that make viewers feel like they are in the movie’s world. Dolby Vision
content will be available in 2015, coinciding with the deployment of the
first Dolby Vision projection systems in Dolby Cinema locations.
The newly constructed JT Eindhoven cineplex in the Netherlands, opening
in December 2014, will be among the first Dolby Cinema locations to
install a Dolby Vision projector. The Dolby Cinema will also deliver to
audiences the best in immersive audio, with a potent combination of
Dolby Atmos® sound and Christie Vive™ audio speakers and
Class D amplifiers, many of which were specially designed for this
demanding application. Dolby Atmos moves audio around the cinema, even
overhead, with amazing richness and depth. The lifelike sounds of music,
people, and things flow all around the cinema in sync with the action to
create a more immersive and moving experience.
“Dolby Cinema lets studios and exhibitors focus on what they do best,
with the confidence that Dolby will deliver a premium experience that
makes the most of the latest cinema technologies,” said Doug Darrow,
Senior Vice President, Cinema, Dolby Laboratories. “To get this right,
we naturally went to a leader in projection that could help deliver a
breakthrough solution, and I’m pleased that we were able to work with
Christie to co-develop the Dolby Vision projection system. With this
announcement, we are confident that exhibitors and studios will now have
the ultimate venue to present movies that will keep audiences coming
back for more.”
“Cinema projection does not get any better than this,” said Don Shaw,
Senior Director, Product Management, Christie. “We have combined the
research and engineering resources of two of the most innovative
companies in the world to create the best projection system that anyone
has yet seen. We’ll be delivering audiences a richer, more detailed
viewing experience with up to 14 foot lamberts onscreen in 3D and up to
31 foot lamberts for 2D Dolby Vision content, far exceeding any
‘ultra-bright’ industry standards, to all Dolby Cinema locations.”
Additional Background on Industry Leaders’ Cooperation
The announcement follows several years of joint development work by
Dolby and Christie on the Dolby Vision projection system, including
testing the technologies involved at cinemas in California and Europe.
As Dolby announced today, Dolby
Cinema is a branded premium cinema offering for exhibitors and
moviegoers. Dolby Cinema locations, installed in collaboration with
exhibitor partners around the globe, will be equipped with spectacular
image and sound technologies combined with inspired design.
About Dolby Cinema
Dolby Cinema delivers the total cinema experience. It
combines powerful image and sound technologies with inspired cinema
design to make every visit a completely captivating cinematic event.
Dolby Cinema will include Dolby Vision—a state-of-the-art authoring and
playback imaging technology that enables the cinema to bring the story
alive onscreen. Outfitted with Dolby Atmos, a Dolby Cinema transports
audiences into the movie with breathtakingly real sound that fills the
cinema and flows all around them.
When these technologies are combined with the sophisticated Dolby Cinema
design, everything comes together to pull moviegoers more deeply into
the story and transform their visit into an event. For more information,
please visit the Dolby
Cinema web page.
About Dolby Vision
Dolby Vision delivers a dramatically different visual
experience—astonishing brightness, incomparable contrast, and
captivating color—that brings entertainment to life.
Even though most movies are captured and recorded using technology that
produces the colors and brightness of real life, much of that richness
is lost by the time moviegoers get to watch. That’s because current
cinema color-grading standards are based on the limitations of the
current projection technologies and require that the content be altered
to match their display performance—dramatically reducing the range of
colors, brightness, and contrast.
Dolby Vision changes that, giving creative teams the freedom to use the
full gamut of colors, peak highlights, greater brightness, and amazing
contrast, with the confidence that those will be reproduced faithfully
on cinema screens that feature Dolby Vision.
About Dolby Atmos
Introduced in April 2012, Dolby Atmos has been embraced by all the major
Hollywood studios, 11 Academy Award® winning directors, and
23 Academy Award winning sound mixers, among others. More than 800 Dolby
Atmos screens have been installed or committed to in more than 40
countries with more than 250 exhibitor partners. More than 200 films
from 17 different countries have been or are scheduled to be released
with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the
Hollywood Post Alliance and the Cinema Audio Society. As the inventors
of the only object-based audio format used in the cinema today, Dolby is
working closely with the Society of Motion Picture and Television
Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies.
To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Christie
Christie Digital Systems USA, Inc. is a global visual technologies
company and is a wholly-owned subsidiary of Ushio, Inc., Japan
(JP:6925). Consistently setting the standards by being the first to
market some of the world’s most advanced projectors and complete system
displays, Christie is recognized as one of the most innovative visual
technology companies in the world. From retail displays to Hollywood,
mission critical command centers to classrooms and training simulators,
Christie display solutions and projectors capture the attention of
audiences around the world with dynamic and stunning images.
www.christiedigital.com
Follow Christie on:
Twitter.com/christiedigital
Facebook.com/christiedigital
#christiedigital
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) creates audio, video, and voice
technologies that transform entertainment and communications in mobile
devices, at the cinema, at home, and at work. For nearly 50 years, sight
and sound experiences have become more vibrant, clear, and powerful in
Dolby®. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of
Dolby Laboratories. Dolby Cinema and Dolby Vision are trademarks of
Dolby Laboratories. All other trademarks remain the property of their
respective owners. S14/28418 DLB-G
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