Clear
Channel Airports (CCA), a brand division of Clear
Channel Outdoor (NYSE:CCO), and a subsidiary of iHeart Media
Inc., announced today it has signed a new 10 year deal with ClearTV
Media to continue delivering diverse broadcast and cable network TV
programming to airport travelers -- enhancing consumers’ air travel
experiences while also bringing unique and immersive digital place-based
advertising opportunities to local, regional and national brands.
ClearVision is the only airport television network that links brand
campaigns to a variety of content from major TV Networks, including;
ABC, FOX, NBC, E!, PGA Tour and many more. ClearVision delivers a lineup
of top network shows from over 200 content providers, transformed into
short-form “mini-sodes” covering entertainment, news, weather and sports
and enabling airports to offer customized TV stations featuring local
businesses and airport promotions.
“We are thrilled to continue our successful relationship with Clear
Channel Airports for the long term,” said David Tetreault, COO, ClearTV
Media “As broadcasters in the away-from-home television space, we strive
to deliver a programming line-up that is embraced by viewers, because of
the rich entertainment, education and information included, and also by
advertisers for our delivery of the highly desirable demographic – the
affluent business traveler."
ClearVision offers local, regional and national businesses a competitive
branding opportunity to reach coveted consumers -- frequent travelers.
The platform gives participating airports the capability to incorporate
customized messages within the programmed content, helping them to
better connect with visitors and enhance their traveling experience. And
ClearVision’s locally branded channels, such as LOVE-TV in Dallas, have
already proven effective in promoting hometown businesses, tourism and
higher-educational institutions.
“Using ClearVision at Dallas Love has added a unique and effective
element to our overall marketing campaign in the Dallas/Fort Worth area.
We are able to communicate our message to our target audience in a way
that is effective and memorable,” said Michelle Hougland, director,
marketing and brand management, Texas Tech University.
“The ClearVision 10-year renewal is a significant milestone in our
ongoing commitment to helping airports across the country deliver
best-in-class traveler amenities,” said Jon Sayer, president, Clear
Channel Airports. “The key learnings over the last few years confirm the
value we knew ClearVision would provide to our airport and advertising
clients, consumers and the communities in which we operate.”
Since its launch in 2012, CCA has deployed ClearVision in
Louis-Armstrong New Orleans International Airport (MSY), Raleigh-Durham
International (RDU),Cleveland-Hopkins International (CLE), Dallas Love
Field (DAL) and most recently at Gerald R. Ford International Airport
(GRR) in Grand Rapids, Mich. All participating airports have leveraged
the unique ability to create their own locally branded television
networks, featuring the best content in both national and local news,
entertainment, sports and weather.
About ClearTV Media
Clear TV Media delivers customized TV stations to dynamic
Away-From-Home environments bringing airports, healthcare facilities,
retailers, and hotel and resorts a new marketing tool that will target,
reach and engage a world on-the-go. Clear TV Media has the power
to connect with upscale demographics in ways never before imagined by
infusing premium content with social media technology. Clear TV Media
recently launched TVChannels4u.com.
TVChannels4u drives talent and customized programming in the new age of
the always-on-demand, mobile and social world. We create, produce and
curate the best in Social TV – providing established and new producers
with the tools to make and distribute TV series' like never before.
TVChannels4U entertains and engages viewers with original TV programming
from a wide variety of genres – Comedy, Drama, News, Sports, Education
and Information. To learn more please visit www.cleartvmedia.com www.tvchannels4u.com or
Twitter @TVChannels4u
About Clear Channel Airports
Dedicated to airport advertising for 40 years, Clear Channel Airports
is the premier innovator of contemporary display concepts. The Company,
a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of
the world’s largest outdoor advertising companies, currently operates
more than 280 airport programs across the globe and has a presence in 32
of the top 50 U.S. markets with major airports. More information can be
found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com
and www.clearchanneloutdoor.com
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) is one of the world’s
largest outdoor advertising companies, with more than 675,000 displays
in over 40 countries across five continents, including 47 of the 50
largest markets in the United States. Clear Channel Outdoor Holdings
offers many types of displays across its global platform to meet the
advertising needs of its customers. This includes a growing digital
platform that now offers over 1,100 digital billboards across 38 U.S.
markets. Clear Channel Outdoor Holdings’ International segment operates
in countries across Asia, Australia, Europe and Latin America in a wide
variety of formats.
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Copyright Business Wire 2014