The
Hospitality Sales & Marketing Association International (HSMAI)
will recognize The
Pfister Hotel’s 120th Anniversary Marketing Campaign with
a silver Adrian
Award for its winning entry in the 58th annual Adrian
Awards, the largest and most prestigious travel marketing competition
globally. The Pfister Hotel’s 120th anniversary coffee table
book, “The History, Art & Imagery of The Pfister Hotel,” also received a
Platinum MarCom
Award in the Marketing Promotion category in this annual
international communications award program. The
Pfister Hotel is owned and managed by Marcus
Hotels & Resorts, a division of The
Marcus Corporation (NYSE: MCS).
The year’s Adrian Award contest garnered more than 1,200 entries from
around the world, with entries judged by top executives throughout the
industry. The Pfister Hotel’s 120th Anniversary Marketing
Campaign included Emmy-nominated documentary “The Pfister: History &
Story” and international award-winning 283-page book, “The History, Art
& Imagery of The Pfister Hotel.”
Chris Anderson, senior vice president, sales, marketing and brand
development of Marcus Hotels & Resorts, had the challenge of putting
together a relevant campaign that would tell the story of a 120-year-old
hotel in a modern day format. “As the 120th anniversary
approached, we realized that there was no formal documentation of The
Pfister’s life throughout the years for others to learn about and
appreciate. In order to tell the iconic hotel’s story in formats that
would be intriguing to future generations and Millennials, we needed to
create marketing pieces that were appealing and unique. The book and
documentary did the job of telling the story of The Pfister not just
through words, but through stunning photography and video – leaving a
piece of history for future guests and generations to enjoy. We are
honored to be able to share the hotel’s extraordinary story with our
guests, the Milwaukee community and beyond,” said Anderson.
Depicting the history of Milwaukee’s Pfister Hotel through memories and
stories of previous guests, employees, historians and notable local
figures, the documentary takes viewers back in time to experience the
grandeur of the hotel, including its evolution since it opened its doors
to the public in 1893. The personal stories dictated in the film convey
The Pfister’s impact on the local Milwaukee community and all those who
pass through its doors into the grand marble lobby.
The book captures the timeless beauty, personality and elegance of this
world-class hotel through breathtaking original photography by
award-winning Milwaukee photographer Jay Filter and stories written by
best-selling award-winning writer Tom Jordan. Published by The Marcus
Corporation and registered with the Library of Congress, the book’s 283
pages detail the hotel’s simple yet elegant architecture and history,
showcasing ironwork railing and staircases, exquisite chandeliers, the
Victorian front desk that has greeted guests since 1893 and original
paintings.
“We are continually amazed by the creativity of the Adrian Award
submissions,” said Fran Brasseux, HSMAI executive vice president. “We
saw imaginative campaigns that got results in all categories, and we’re
excited about honoring this year’s Adrian Award winners in February.”
HSMAI will pay tribute to The Pfister Hotel’s 120th
Anniversary Campaign during the annual HSMAI Adrian Awards Gala, a
black-tie affair attended by more than 1,000 hospitality, travel and
tourism marketing executives at the New York Marriott Marquis on
February 23, 2015.
Additionally, “The History, Art & Imagery of The Pfister Hotel” book
helped win a Platinum award in the 2014 MarCom Awards competition. The
MarCom Awards is an international creative competition that recognizes
outstanding achievement by marketing and communication professionals.
MarCom’s Platinum Award is presented to those entries judged to be among
the most outstanding entries in the competition.
In 2014, the documentary also earned the prestigious Telly Award and was
nominated for an Emmy in this year’s competition. The book earned top
awards at the 2014 International Book Awards and the National Indie
Excellence® Book Awards.
The documentary is available online at: http://www.thepfisterhotel.com/boutique-hotel/pfister-history
or at www.marcushotels.com.
Visit www.AdrianAwards.com
for more information on the event and competition.
For more information on the MarCom awards, please visit: http://marcomawards.com.
For more information on the latest news and updates from Marcus
Hotels & Resorts, please visit: http://media.marcushotels.com.
About The Pfister Hotel
Built in 1893, The Pfister Hotel has been the premier downtown Milwaukee
hotel for more than a century, and continues to celebrate a tradition of
gracious service and impeccable style; 2013 marked the hotel’s 120th
year as an icon in Milwaukee. The Pfister Hotel was purchased in 1962 by
Ben Marcus, who vowed to renovate the distinguished hotel to its
original beauty. Significant renovations were completed and a new
23-story guest room tower was built. In fall 2012, The Marcus
Corporation celebrated its 50th year of ownership of the
property.
Home to the largest collection of Victorian art of any hotel in the
world, The Pfister is a AAA Four-Diamond property with membership in two
of the industry's leading organizations: Historic Hotels of America and
Preferred Hotels & Resorts Worldwide. The Pfister Hotel is located at
424 E. Wisconsin Ave. in downtown Milwaukee. More information and
updates on the hotel can be found on Facebook at www.facebook.com/thePfisterHotel
and on Twitter
(@PfisterHotel).
Marcus Hotels & Resorts
Marcus
Hotels & Resorts, a division of The
Marcus Corporation (NYSE: MCS), owns and/or manages 20 hotels,
resorts and other properties in 11 states. A force in the hospitality
industry, Marcus Hotels & Resorts provides expertise in management,
development and historic renovations. The company’s portfolio includes a
wide variety of properties including city-center meeting hotels, upscale
resorts and branded first-class hotels. For more information on the
latest news and updates, please visit: http://media.marcushotels.com
and follow the company on Facebook
and Twitter
(@MarcusHotels).
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