NEW YORK, Dec. 9, 2014 /PRNewswire/ -- OppenheimerFunds, Inc., a leader in asset management, today announced the selection of MRM//McCann, a global customer experience-marketing agency, as their Agency of Record and strategic creative partner. MRM//McCann will collaborate with OppenheimerFunds to help provide an integrated communications program to holistically support the firm's outreach to key audiences.
OppenheimerFunds manages more than $244 billion in assets for more than 13 million investor accounts. The firm and its subsidiaries offer a broad array of investment solutions across equity, fixed income, and alternative asset classes to individuals, financial advisors, institutional investors and corporations worldwide.
"MRM//McCann has the proven combination of strategic thinking and creative expertise to powerfully convey OppenheimerFunds' capabilities as a global asset manager," said Marty Willis, Chief Marketing Officer, OppenheimerFunds. "They put a very seasoned team together with a proven track record of building communication platforms that help organizations effectively engage with their target audiences."
"We enjoy high brand awareness and our challenge is to create a deeper understanding of OppenheimerFunds' investment philosophy. MRM//McCann demonstrated they could capture the firm's global perspective, long-term focus and investment leadership in ways that will resonate with individuals, advisors and institutions," said SVP and Head of Brand Marketing Stephen Tisdalle, who oversees the firm's relationship with the agency.
"We are thrilled to be chosen by OppenheimerFunds as their agency partner and look forward to a powerful and lasting relationship," said Michael McLaren, CEO of MRM//McCann. "This is an exciting opportunity to build on the wonderful heritage of OppenheimerFunds, and help position them for growth among all of their audiences."
About OppenheimerFunds, Inc.
OppenheimerFunds, a leader in asset management, is dedicated to providing solutions for its partners and end investors. OppenheimerFunds, including its subsidiaries, manages more than $243 billion in assets for over 13 million shareholder accounts, including sub-accounts, as of September 30, 2014.
Founded in 1959, OppenheimerFunds has demonstrated it is a high conviction asset manager with a history of providing innovative investment strategies to its investors. The firm's 14 distinct, collaborative investment management teams specialize in equity, fixed income, alternative and multi asset funds. OppenheimerFunds and its subsidiaries offer a broad array of products and services to individuals, institutional investors and corporations worldwide. OppenheimerFunds provides advisory services to the Oppenheimer mutual funds, and OFI Global Asset Management offers solutions to institutional clients. For more information, visit oppenheimerfunds.com.
About MRM//McCann
MRM//McCann is a global customer experience-marketing agency, part of the Interpublic Group (NYSE: IPG). We simplify the complex—helping our clients navigate, transform and gain competitive advantage within today's multidimensional, digitally driven world. We achieve this through creative ideas born at the intersection of technology solutions, measurable performance and our unique understanding of people. This philosophy guides our approach to creating innovative experiences that matter to both people and brands. The agency has 30+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit www.mrm-mccann.com.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 23,000 employees in more than 120 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
Shares of Oppenheimer funds are not deposits or obligations of any bank, are not guaranteed by any bank, are not insured by the FDIC or any other agency, and involve investment risks, including the possible loss of the principal amount invested.
Before investing in any of the Oppenheimer funds, investors should carefully consider a fund's investment objectives, risks, charges and expenses. Fund prospectuses and summary prospectuses contain this and other information about the funds, and may be obtained by asking your financial advisor, visiting oppenheimerfunds.com, or calling 1.800.CALL OPP (225.5677). Read prospectuses and summary prospectuses carefully before investing.
Oppenheimer funds are distributed by OppenheimerFunds Distributor, Inc., 225 Liberty Street, New York, NY, 10281
© 2014 OppenheimerFunds Distributor, Inc. All rights reserved.
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SOURCE OppenheimerFunds, Inc.