Krispy Kreme (NYSE: KKD) has introduced its new My Krispy Kreme Treats
customer loyalty App with an initial launch in Richmond, Nashville and
greater Detroit and Grand Rapids area locations. Residents in the
initial launch area can now use the ease of their iOS and Android
smartphone technology to earn reward points and redeem them for free
products at Krispy Kreme retail shops in these test markets. Guests also
have the option to use their credit card to store value on the App to
make purchases at Krispy Kreme locations in the test markets.
“The new My Krispy Kreme Treats App is designed as a complement to our
existing guest engagement offerings,” says Dwayne Chambers, Chief
Marketing and Innovation Officer for Krispy Kreme. “The brand currently
has a 900,000-member Friends of Krispy Kreme e-club, and its Hot Light
App has had over 100,000 downloads since its launch. The My Krispy Kreme
Treats App not only provides our retail guests faster and more
convenient service at checkout, it also enhances our connection with our
most loyal fans as we celebrate them with personalized surprises and
delights throughout the year, and easy-to-earn reward points redeemable
for their favorite Krispy Kreme products at their convenience.”
The My Krispy Kreme Treats smartphone application works seamlessly with
the brand’s existing POS technology. The App’s user-friendly
functionality allows guests at shops in the initial test markets to
store value and make mobile payments with a virtual gift-card, while
earning reward points redeemable for free doughnuts, coffee and other
beverages. App users receive a free doughnut for enrolling, a free
doughnut and beverage on their birthday, and surprises and delights
throughout the year.
Here is How the My Krispy Kreme Treats Program
Works:
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Step 1: Enrollment
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Existing Krispy Kreme Hot Light App users will receive the Krispy
Kreme My Treats App update once they automatically or manually
update their Hot Light App.
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For new users, the My Krispy Kreme Treats App is available for
free download in Apple's iTunes and Google Play Market.
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Step 2: Earn Points
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Earn 5 points for every $1 spent when you pay using My Krispy
Kreme Treats.
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Step 3: Redeem Points
-
App users can accumulate points and redeem them for rewards at
Krispy Kreme shops in the test markets.
Simultaneously with the initial launch of My Krispy Kreme Treats, Krispy
Kreme introduced new enhancements to its Hot Light App design and
functionality. Fans nationwide can download the updated Hot Light app at HotLightapp.com.
About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality sweet
treats, including its signature Original Glazed® doughnut. Headquartered
in Winston-Salem, N.C., the Company has offered the highest-quality
doughnuts and great-tasting coffee since it was founded in 1937. Krispy
Kreme is proud of its Fundraising program, which for decades has helped
non-profit organizations raise millions of dollars in needed funds.
Today, Krispy Kreme can be found in over 875 locations in more than 20
countries around the world. Visit us at www.krispykreme.com.
Copyright Business Wire 2014