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"All You Can Eat Pancakes" Are Back! Starting January 2, IHOP® Restaurants Serve You a Short Stack of Their World Famous Buttermilk Pancakes-and Then Another, and Another-Till You Say "When!"

DIN

It’s a new year, and what better way to celebrate the start of 2015 than with one of IHOP® restaurants’ most popular and beloved menu item—a stack of fluffy buttermilk pancakes. And then two more…and two more after that…and….

During IHOP restaurants’ “All You Can Eat” promotion guests can choose to start with either five famous buttermilk pancakes or a short stack of two pancakes with a combo plate of eggs, golden hash browns and their choice of breakfast meats. Once that initial serving of pancakes has been enjoyed, guests can keep ‘em coming until they have had…all they can eat!

But just because the pancakes are unlimited doesn’t mean time is too; All You Can Eat Pancakes will only be available from January 2 through February 8, at participating IHOP restaurants.

“If your New Year’s resolution is to enjoy more of IHOP’s delicious buttermilk pancakes—and whose isn’t?—you’ll be happy to know that we’ve brought back ‘All You Can Eat’, one of our most popular traditions and one that guests look forward to all year long,” said Kirk Thompson, Vice President, Marketing, International House of Pancakes, LLC. “Guests also love their pancakes with another great value, our Never Empty Coffee Pot®!”

“Since unlimited pancakes give you the chance to try any combination of our delicious syrups,” Thompson added, “you can guarantee a sweet start to 2015!”

Happy New Year!

ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC

For over 56 years, International House of Pancakes, LLC has been a leader and expert in all things breakfast and a leader in family dining. The chain is highly competitive in its menu offering, serving 65 different signature, made-to-order breakfast options as well as a range of meals under 600 calories. Beyond offering “everything you love about breakfast®,” IHOP® restaurants have a wide selection of popular lunch and dinner items, as well. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2014, there were 1,664 IHOP restaurants in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico, the United Arab Emirates, Kuwait, the Kingdom of Saudi Arabia, Bahrain, the Philippines and the U.S. Virgin Islands. Under the licensed name IHOP at HOME® consumers can also enjoy a line of premium breakfast products available at leading retailers. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN). For more information or to find an IHOP restaurant near you, please visit www.IHOP.com. Follow IHOP on Facebook and Twitter and Instagram.

Wills Communications, Inc.
Terry Wills, 310-376-6600
twills@willscom.com
or
Stephanie Dill, 310-376-6600
sdill@willscom.com
or
IHOP
Craig Hoffman, 818-637-3603
Craig.Hoffman@dineequity.com



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