CAMPBELL, CA--(Marketwired - Jan 6, 2015) - iHookup Social, Inc. (OTC PINK: HKUP), a fully reporting public company that develops a mobile/social app enabling singles, groups and the socially active to connect quickly, offering local, real life 'hook-up' opportunities, is pleased to announce that it has concluded 2014 with over 45,000 downloads for the month of December. Most significantly, the Company increased its average revenue per user (ARPU) by 18% and revenue per download by 23%, raising the total registered user count above 474,000, greatly exceeding the Company's original expectations for growth in its first year of operations.
The Company is now returning to a more robust user acquisition effort for January of 2015 after a strategic marketing slow down as ad rates soared through the holiday season.
"As we reduced our advertising spends for the holidays of 2014, we simultaneously spent considerable time and effort in increasing our monetization systems for these users," stated Robert Rositano Jr., CEO, iHookUp Social. "Now, as we return to our previous acquisition pattern in the more reasonable pricing of the first quarter of 2015, I am excited to apply this new ARPU to an increased new user acquisition effort."
"We also want to inform investors that we plan on communicating on a more in-depth basis about the achievements and lessons of 2014 and our goals for a successful 2015," added Rositano Jr.
For a current Investor Presentation please visit: http://www.ihookupsocial.com/overview/
From time to time, iHookup Social will provide market updates, news and additional information via its website www.ihookupsocial.com, the Company's Facebook page and others www.facebook.com/ihookupnow
iHookup Social, Inc.
iHookup Social, Inc. is a mobile Social Dating App positioned at the intersection of dating, social media and location-based connections.
About iHookup Social:
iHookup Social is a mobile - social app that provides singles, groups and the socially active a way to connect quickly and efficiently with local, real life 'hook-up' opportunities.
The iHookup difference: An app that is all about virtual meetings translating to real-life interactions, facilitating the connection and then offering-up locally relevant hot spots and locations to engage with these new connections. An app meeting is the first step, with Venues completing a circle of service that allows iHookup Social to be both matchmaker and concierge. This combination provides a no brainer approach to "Hooking up", as well as a unique opportunity for consumer brands to offer incentives to a growing network of socially active singles and mobile users.
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Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.