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New Generation Consumer Group Announces Placement in Kmart

NGCG

WHITTIER, CA--(Marketwired - Jan 6, 2015) - New Generation Consumer Group (OTC PINK: NGCG), a consumer products marketing and media company, announced today placement in Kmart of their Mucho Michelada line. New Generation Consumer Group has received and fulfilled an order by the national retailer. Mucho Macho Michelada will be carried in 145 Kmart stores in the Western United States. NGCG's own merchandizing teams have merchandised the products to set the stage in all stores for maximum visibility to ensure immense sales. New Generation Consumer Group's Corporate Relations Officer Phil Longoria said, "We are very excited to start this New Year with a fulfilled order to Kmart. This is only the beginning of a very progressive and exciting 2015."

New Generation Consumer Group has its line of Mucho Macho Michelada proudly being sold in over 200 convenience stores, as well as independently owned and operated liquor and grocery store locations in the Southern California region. Negotiations are ongoing with a major distributor in the Pacific Northwest to expand the Mucho Macho Michelada brand in that region of the country. New Generation Consumer Group also has additional placement of its Mucho Macho Michelada line in the Southern California area.

New Generation Consumer Group plans to introduce new products to the alcoholic beverage market this year, starting with Excuse, our premium liqueur brand. In addition to the alcoholic beverages, NGCG will also introduce its very own Mucho Macho snack line to the brand to include products such as chips, sausages, and other snacks to market as well. Each featured line will have additional products under each brand as the Company expands during the year.

About New Generation Consumer Group, Inc.

New Generation Consumer Group, Inc. (NGCG) is a marketing and media company that currently operates through four separate divisions: Mucho Macho, VIP Spirits, Monster Marketing, and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its featured product. Our VIP Spirits Division will feature Excuse as our Premium Liqueur brand. Our initial alcohol product will be a Top Shelf Liqueur infused Premium Imported Vodka in a variety of different flavors, followed by Excuse Whiskey. Monster Marketing provides graphic design, web development, and brand management, in addition to other various services to its clients to help them gain more customers, increase sales, aid in selling products and services and or to create brand awareness. Our snack division brings consumers spicy and intense flavoring of noticeable quality for today's particular tastes. Additional information may be found at http://www.newgencg.com, https://www.facebook.com/muchomachomichelada, or https://twitter.com/MuchoMachoMiche.

Safe Harbor and Forward-Looking Statements

This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Corporate Relations and Retail Inquiries
Phil Longoria
(562) 907-3888
Email: Email Contact

Investor Relations
David Kugelman
Atlanta Capital Partners, LLC
(404) 856-9157
(866) 692-6847 Toll Free - U.S. & Canada
Email: Email Contact

Media
Complete Advisory Partners
Office: (586) 228-2290
Facsimile: (586) 228-6920
Cell: (586) 801-9002
Email: Email Contact



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