Polycom,
Inc. (Nasdaq:PLCM) announced today the results of a new survey which
analyzes how video collaboration solutions are being used in business
today. The global study, commissioned
by Polycom and conducted by Quocirca, LTD, found more than 90
percent of those who regularly use video to collaborate are experiencing
higher productivity, better teamwork, financial savings and reduced
travel expenses. Over 80 percent directly link their fiscal savings to
making faster business decisions and improving employee work/life
balance.
Although the survey uncovered the many benefits of using video
collaboration, barriers to broad adoption still exist. The survey found
more than 50 percent of people who regularly use video rarely or never
need IT to help them place a call, reinforcing the ease of use with
today’s solutions. One of every two people surveyed also suggested that
having more access to video would increase use. Very few organizations
have broadly rolled out video to desktop and mobile users and typically
have limited availability of video to the larger conference rooms.
"The value of most networking technologies tends to increase
disproportionately the greater the numbers of individuals connected,”
said Rob Bamforth, research and analysis house, Quocirca. “Video
conferencing is no exception. Moreover, increasing usage also generates
more familiarity and comfort with the whole experience. Encouraging a
culture of video adoption would therefore seem to benefit both the
individual and the organization.”
Forty-five percent of end users surveyed frequently use their mobile
devices, such as tablets, laptops and mobile phones, to join a video
conference, and 35 percent of digital natives—workers who are 25 years
or younger and will define the future of work—use video frequently and
from anywhere. These numbers are expected to grow as the amount of
mobile devices increases and organizations continue to offer more
flexible working arrangements.
“The way people work is changing. Mobility, BYOD, social and
collaboration solutions like video conferencing combined with the desire
to reduce real estate costs are causing businesses around the world to
rethink the traditional office setting,” said Jim Kruger, Chief
Marketing Officer, Polycom. “We’re seeing the measurable impact video
collaboration is having, but with just a fraction of organizations
around the globe using video regularly, the results of this survey
illustrate its potential in any work environment and across every
industry.”
Video collaboration is driving measurable results for organizations
across regions and industries, and the Polycom – Quocirca survey
validates video collaboration can boost productivity and fiscal savings.
Specific findings for North America include:
-
More than 85 percent of North American individual users, at all levels
of the organization, connect with peers via video—the most of any
region
-
More than 90 percent of North American companies use room-based
systems—the highest of any region
-
Already 40 percent of North American companies use a mobile video
solution—second behind Asia-Pacific
-
Nearly 65 percent use virtual meeting rooms (a simple call in bridge
number) to connect—second only to Europe and the Middle East
-
North America has the highest use of connecting to a call via instant
messaging
-
65 percent of North Americans say the technologically savvy are most
likely to use video—second only to Latin America at 70 percent
To learn more about how your company can build a culture of
collaboration, please visit: http://community.polycom.com/t5/The-View/Building-a-Video-Culture-Starts-with-Understanding-the-Impact/ba-p/69104
About Polycom
Polycom helps organizations unleash the power of human collaboration.
More than 400,000 companies and institutions worldwide defy distance
with secure video, voice and content solutions from Polycom to increase
productivity, speed time to market, provide better customer service,
expand education and save lives. Polycom and its global partner
ecosystem provide flexible collaboration solutions for any environment
that deliver the best user experience, the broadest multi-vendor
interoperability and unmatched investment protection. Visit www.polycom.com or
connect with us on Twitter, Facebook,
and LinkedIn to
learn more.
© 2014 Polycom, Inc. All rights reserved. POLYCOM®, the Polycom logo,
and the names and marks associated with Polycom’s products are
trademarks and/or service marks of Polycom, Inc. and are registered
and/or common law marks in the United States and various other
countries. All other trademarks are property of their respective owners.
Notes to the Editor:
Objective (from Quocirca): This
report is intended to help existing video users understand how their
video culture compares with others and what they could do to boost
adoption and thus gain more value from video, based on six key adoption
criteria that define a spectrum of video culture maturity. Those who
have yet to invest in video can also see what they should do from the
outset to create a stronger culture of video adoption and therefore
maximize its value to the organization.
How the Survey was Conducted:
-
800 online customer surveys were conducted
-
Companies in 80 countries were interviewed
-
8 in-depth interviews were conducted
-
Survey was broken into primary groupings including:
-
Geographical region
-
Vertical industry including
-
Government
-
Healthcare
-
Education
-
Financial
-
Manufacturing
-
Technology
-
Professional Services
-
Other (unclassified)
-
Company size
-
Respondent job/responsibility
About Quocirca: Quocirca is a
research and analysis company with a primary focus on the European
market. Quocirca produces free to market content aimed at IT decision
makers and those who influence them in businesses of all sizes and
public sector organizations. Much of the content Quocirca produces is
based on its own primary research.
For this primary research, Quocirca has native language telephone
interviewing capabilities across Europe and is also able to cover North
America and the Asia Pacific region. Research is conducted one-to-one
with individuals in target job roles to ensure the right questions are
being asked of the right people. Comparative results are reported by
geography, industry, size of business, job role and other parameters as
required.
The research is sponsored by a broad spectrum of IT vendors, service
providers and channel organizations. However, all Quocirca content is
written from an independent standpoint and addresses the issues with
regard to the use of IT within the context of an organisation, rather
than specific products. Therefore, Quocirca’s advice is free from vendor
bias and is based purely on the insight gained through research,
combined with the broad knowledge and analytical capabilities of
Quocirca’s analysts who focus on the “big picture.”
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150107005369/en/
Copyright Business Wire 2015