Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today
announced IT Deal Alert Priority EngineTM for
Inside Sales and Marketing and Deal DataTM for
Data Scientists, two new project intelligence services to help sales,
marketing, and data science teams to identify new prospects, prioritize
accounts and provide more intelligence in real-time. Both services are
powered by Deal Data, TechTarget’s proprietary IT purchase intent data
derived from the real-time research activity and buying signals
generated by millions of buyers across our network every day.
“With over 175 customers and $16 million in 2014 forecasted revenue, we
have had a tremendous amount of success in our first full year of
selling IT Deal Alert solutions. Over the course of the year, we have
learned that different functions have different use cases for our
real-time deal data,” said Greg Strakosch, Co-Founder, CEO, and
Chairman, TechTarget. “These two new services allow us to deliver
role-based solutions to help our clients maximize the value they get
from this data,” continued Strakosch.
Deal Data and Priority Engine complement the existing Qualified Sales
Opportunities offering and together replace TechTarget’s Account Watch
service within the IT Deal Alert suite. This innovative set of
enablement solutions addresses the distinct role-based needs of sales,
marketing, and data science teams by providing real-time insight and
in-depth data about IT buying teams worldwide:
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Deal Data for Data Scientists (available worldwide): A direct
upload of all TechTarget’s raw purchase intent data, customizable to
any workflow for richer intelligence and better insight to predict
future buying behavior. Deal Data augments existing marketing and data
services such as record enhancement, nurturing activities, lead
scoring, and predictive modeling.
-
Priority Engine for Inside Sales and Marketers (available in North
America): A subscription data service that harnesses the power of
Deal Data to make it easier for Inside Sales and Marketing teams to:
identify and prioritize new and existing accounts within
Salesforce.com; get deeper insight into buyer activity; and better
integrate project intelligence into their daily workflow. It allows
subscribers to gain access to thousands of verified accounts and
prospects in over 80 technology market segments.
Priority Engine helps Inside Sales teams specifically prioritize call
lists, outlining who to contact in their own database, who to contact
from the TechTarget database, and who to contact from 3rd
party data. It also makes it easy for marketers to use the Deal Data
integrated within Salesforce.com to plan and deliver more successful
outbound marketing campaigns.
IT Deal Alert services are bolstered by TechTarget’s ability to deliver
the right content and relevant activity to reveal specific IT projects
in over 80 micro-targeted technology segments. TechTarget analyzes
activity from over 100,000 companies across its 120+ sites and 5,000
targeted topics to provide a vast amount of project intelligence to its
customer base.
Availability and Pricing
Priority Engine will be available in North America in Q1 2015 and will
be available in other global regions later in 2015. Pricing for IT Deal
Alert Priority Engine will be $90,000 annually or $30,000 quarterly per
technology segment. To learn more or schedule a demo, visit http://www.techtarget.com/ITDealAlert.
About TechTarget
TechTarget
(NASDAQ: TTGT) is the Web’s leading destination for serious technology
buyers researching and making enterprise technology decisions. Our
extensive global network of online and social media, powered by
TechTarget’s Activity Intelligence™ platform, allows technology sales
and marketing teams to leverage real-time purchase intent data to more
intelligently engage technology buyers and prioritize follow-up based on
active projects, technical priorities and business needs. With more than
120 highly targeted technology-specific websites and a wide selection of
custom advertising, branding, lead generation and sales enablement
solutions, TechTarget delivers unparalleled reach and innovative
opportunities to drive technology sales and marketing success around the
world.
TechTarget has offices in Atlanta, Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide,
visit techtarget.com
and follow us @TechTarget.
(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and Activity Intelligence, IT
Deal Alert, Priority Engine and Deal Data are trademarks of TechTarget.
All other trademarks are the property of their respective owners.
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