Industry leaders in point-of-sale technology and business analytics have
partnered with FreedomPay
to deliver real time retail: an intelligent customer experience at
checkout. The FreedomPay Commerce Platform, validated by the PCI
Security Council for Point-to-Point Encryption (P2PE), enabled with
EMV and NFC and endorsed by Microsoft Corp. as its commerce partner,
helps retailers give their customers more personalized experiences and
incentives based on their basket contents, past purchases, preferences
and demographics.
Re-envisioning the customer experience
By integrating across the payment ecosystem, FreedomPay is helping
merchants deliver more value to customers with dynamic, real time
personalization, offers and intelligence in the cloud. Understanding
where people are paying, what they are paying with, how frequently they
are paying and how much they are paying is the key to unlocking value
from payments in today’s world.
Legacy systems have prevented retailers from utilizing payments
information that is expanding and multiplying exponentially with the
adoption of smart phones and tablets. The real time retail model adapts
to the changing behavior and preferences of an increasingly
sophisticated consumer. The leading technology brands in retail are now
working with FreedomPay to develop new ways to improve the consumer
experience and offer greater value to the merchant.
New alliances driving innovation
-
Panasonic System Communications Company of North America (PSCNA): Panasonic
(TYO: 6752), a world leader in POS and mobile technology with a broad
set of capabilities around customer experience, mobility and security,
is collaborating with FreedomPay on new strategic initiatives around
payment security and mobile POS solutions.
“Retailers will
continue to face a number of challenges next year including the fraud
liability shift as well as heightened customer in-store experience
expectations,” said Kevin Takagi, Vice President, Strategic
Development, Panasonic System Communications Company of North America.
“By collaborating with FreedomPay, we will help retailers tackle these
challenges head on by creating retail technology solutions that
provide a secure, omni-channel experience for their customers.”
-
HP: With connected devices at the point of sale and real time
transaction data on Microsoft Azure, HP
(NYSE: HPQ) and FreedomPay are enabling merchants to reinvent their
checkout experience with value-added services at the point-of-sale.
Tablet devices at checkout can deliver real time incentives and drive
more customer interaction and engagement by leveraging real time
insights from the cloud.
“HP is committed to continually
enhancing security and functionality of our retail solutions and we
are pleased to be working with Microsoft and FreedomPay to further
strengthen our position on these critical imperatives,” said Brad
Tracy, Global Retail Segment Manager at HP.
-
Verifone: A global payment terminal solutions leader, Verifone’s
secure, multi-media devices will be fully integrated with the
FreedomPay PCI-Validated P2PE framework with an expected launch in Q2
2015. The partnership between Verifone
(NYSE: PAY) and FreedomPay helps both organizations deepen
relationship potential with merchants.
“In addition to
securely accepting all types of payments—including EMV,
contactless/NFC and mobile wallets—Verifone’s payment terminals
feature stunning color displays that can enrich the shopping
experience with targeted video and promotional presentations at the
point of sale,” said Joe Mach, Senior Vice President and General
Manager of Vertical Solutions for Verifone. “Verifone’s collaboration
with FreedomPay is an example of our commitment to provide merchants
with the tools they need to grow their businesses by creating secure,
compelling customer experiences at the point-of-sale. Our
consumer-facing terminals will enable retailers to enhance their
ecosystems, helping them to further increase customer satisfaction and
drive new revenues.”
-
Revel Systems iPad POS: The world’s leading iPad Point of Sale (POS)
provider, Revel Systems POS combines cloud-based technology with the
intelligence of the iPad. The Revel POS system offers a feature-rich
POS solution for restaurant, retail and grocery establishments with
integrated payroll, inventory tracking, and advanced business
analytics for both Enterprise and Small Business customers. By
partnering with FreedomPay to incorporate P2PE encryption, Revel will
provide the most secure iPad POS system on the market.
“We
are thrilled to be selected as FreedomPay’s iPad Point of Sale (POS)
partner, adding to their ecosystem of retail products and improving
security in payments,” said Revel’s CTO Chris Ciabarra. “With the
FreedomPay partnership, our iPad POS system is the only one to meet
the PCI standard for P2PE encryption. P2PE represents the highest
level of security, protecting sensitive information between consumers
and merchants, and we’re proud to be able to comply with this
stringent level of security. Together with FreedomPay, we hope to
redefine the payments market and ensure critical levels of security
and data protection.”
-
Neal Analytics: Transaction data from the FreedomPay platform combined
with real time algorithmic prediction on the cloud from Neal
Analytics provides merchants and their customers with targeted
recommendations based on purchase activity and shopper profile.
“Real
time customer recommendations allow firms to extract the most value
from their sales force. By basing these recommendations on Azure
Machine Learning, firms can add additional intelligence to and make
more accurate product offerings. Selling what is needed exactly when
its needed will allow firms to add more value and better target
products,” said David Brown, Solution Sales Director, Neal Analytics.
The alliances announced today join with other industry leaders
integrated with the FreedomPay Commerce Platform, such as Ingenico
Group, MICROS, Agilysys, and Digital Dining, who are driving the future
of retail. In addition, FreedomPay offers connectivity to more than 10
major U.S. payment processing platforms including First Data, Chase
Paymentech, Vantiv, TSYS, Global, WorldPay and Elavon.
“FreedomPay is joining together leaders across the commerce ecosystem to
provide retailers and their customers a secure commerce experience with
intelligence in the cloud,” said Tom Durovsik, CEO of FreedomPay.
“Together with our partners, FreedomPay is helping merchants deliver
true omni-channel customer engagement, seamlessly integrated into the
checkout experience.”
About FreedomPay
The FreedomPay Commerce Platform on Microsoft Azure is the engine inside
the world’s expanding and interconnected ecosystem of commerce. With
broad integrations across point-of-sale devices, payment processors and
financial institutions, FreedomPay connects purchase activity with
enterprise data in real time to enable more successful customer
interactions. Validated by the PCI Security Standards council for
Point-to-Point Encryption (P2PE), the FreedomPay Commerce Platform
securely processes transaction data for global leaders in the retail,
hospitality, healthcare, education and financial services sectors. With
innovative and expansive technologies built for real time commerce,
FreedomPay positions any organization for the future of commerce and
customer interaction. www.freedompay.com
Copyright Business Wire 2015