Jackson National Life Insurance Company® (Jackson®)
and its affiliates again demonstrated excellence in creative and
educational marketing and communications content in 2014, garnering 44
awards from six different prominent industry associations. Jackson, a
leading provider of retirement solutions, was recognized for graphic
design, digital strategy and thought leadership materials for a variety
of audiences on a wide array of topics.
“Jackson offers associates the flexibility to create and innovate,” said
Kathy Schofield, vice president of marketing and creative services for
Jackson National Life Distributors LLC. “We’ve set the bar incredibly
high for inventive marketing and communications materials that reach our
many diverse stakeholders. We’ve found that the unique culture of our
seasoned marketing team has proven to be key to our company’s success.”
Jackson and its affiliates earned a total of 44 accolades, including one
APEX (Awards for Publication Excellence) “Grand Award” and 11 APEX
“Awards of Excellence”; three “Awards of Excellence” and 17 “Awards of
Distinction” at the 20th Annual Communicator Awards; two
bronze Telly Awards; one Insurance and Financial Communicators
Association (IFCA) “Award of Excellence” and three IFCA “Honorable
Mentions”; four “Awards of Excellence” and one “Best of Show” at the
56th Annual Insurance Marketing Communications Association (IMCA)
Awards; and, for the first time, one In-House Design (HOW) “Merit Award.”
Highlights of the materials recognized:
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Jackson’s Center
for Financial Insight won multiple awards, including several for
Phil Wright’s "Long
Story Short” series on retirement. The series earned one APEX
“Award of Excellence” and four Communicator “Awards of Distinction.”
Dan Martin’s “Investment
Insights" personal finance column also garnered one APEX
“Award of Excellence” and three Communicator “Awards of Distinction.”
Award-winning pieces from the Center include “Taking on the Homer
Effect,” “Bionic Boomer,” “Retirementball,” “Retirement Remains
Unscripted,” “Dan Martin’s 5 Personal Finance No-Brainers,” “Not
Saving? Brush Up On Your Retiremathsm” and “Holiday
Retiremath: Santa, The Tooth Fairy And Inflation.”
-
“Play
Ball! Correlation’s Role in Diversification,” an online video
featuring economist Ben Stein, was awarded a “Grand Award” from APEX
for electronic media, a bronze Telly award for educational online
video, an IMCA “Award of Excellence” and Communicator “Award of
Distinction.” The video can be viewed at www.MyEliteAccess.com.
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Jackson’s Green
Delivery online video also won an APEX “Award of Excellence” for
electronic media and an IMCA “Award of Excellence” for video marketing
communications. The Green Delivery video has helped Jackson boost its
percentage of policyholders who adopt electronic delivery instead of
paper mail.
-
A marketing campaign in support of the March of Dimes 75th
Anniversary event also earned several awards, including an APEX “Award
of Excellence” and Communicator “Award of Excellence.” Materials
included invitations, table tents and event programs for the March of
Dimes Signature Chefs Auction.
About Jackson
Jackson is a leading provider of retirement solutions for industry
professionals and their clients. The company offers a diverse range of
products including variable, fixed and fixed index annuities designed
for tax-efficient accumulation and distribution of retirement income for
retail customers, and fixed income products for institutional investors.
Jackson subsidiaries and affiliates provide specialized asset management
and retail brokerage services. With $206.8 billion in assets*, Jackson
prides itself on product innovation, sound corporate risk management
practices and strategic technology initiatives. Focused on thought
leadership and education, the company develops proprietary research,
industry insights and financial representative training on retirement
planning and alternative investment strategies. Jackson is also
dedicated to corporate social responsibility and supports charities
focused on helping children and seniors in the communities where its
employees live and work. For more information, visit www.jackson.com.
Jackson is the marketing name for Jackson National Life Insurance
Company (Home Office: Lansing, Michigan), Jackson National Life
Insurance Company of New York® (Home Office: Purchase, New
York) and Jackson National Life Distributors LLC.
*Jackson has $206.8 billion in total IFRS assets and $192.6 billion in
IFRS policy liabilities set aside to pay primarily future policyowner
benefits (as of 6/30/14). International Financial Reporting Standards
(IFRS) is a principles-based set of international accounting standards
for reporting financial information. IFRS is issued by the International
Accounting Standards Board in an effort to increase global comparability
of financial statements and results. IFRS is used by Jackson's parent
company.
Jackson National Life Insurance Company is an indirect subsidiary of
Prudential plc, a company incorporated in England and Wales. Prudential
plc and its affiliated companies constitute one of the world's leading
financial services groups. It has been in existence for over 160 years
and has $781.1 billion in assets under management as of June 30, 2014.
Prudential plc is not affiliated in any manner with Prudential
Financial, Inc., a company whose principal place of business is in the
United States of America.
Before investing, investors should carefully consider the investment
objectives, risks, charges and expenses of the variable annuity and its
underlying investment options. The current contract prospectus and
underlying fund prospectuses, which are contained in the same document,
provide this and other important information. Please contact your
representative or the Company to obtain the prospectuses. Please read
the prospectuses carefully before investing or sending money.
The following cautionary statement is included to make applicable and
take advantage of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995 for any forward-looking statements made
by, or on behalf of, the Company. Forward-looking statements include
statements concerning plans, objectives, goals, strategies, future
events or performance, and underlying assumptions and other statements
which are other than statements of historical facts. However, as with
any projection or forecast, forward-looking statements are inherently
susceptible to a number of risks and uncertainties and actual results
and events could differ materially from those currently being
anticipated as reflected in such forward-looking statements. There can
be no assurance that management’s expectations, beliefs or projections
will result or be achieved or accomplished.
Copyright Business Wire 2015