DEFY Media owned Break,
the number one video humor site with over 20 million unique monthly
viewers, has expanded its content offerings to include free movie
streaming across Web, iOS, Android and Roku platforms with Xbox coming
shortly, the company announced today. Break, which has been rapidly
growing its platform audiences since the first iPhone launched in 2007,
is rolling out “Movies
on Break,” a curated selection of 200 films from the
Lionsgate (NYSE: LGF) library that will be updated weekly, including Winter’s
Bone, Swimming with Sharks, The Descent, Devil’s Double,
Margin Call and many more.
“Increasingly, our millennial audience is tuning out of traditional
media channels and into OTT options,” said Keith Richman, President,
DEFY Media. “As we’ve continued to launch mobile and OTT devices, our
engagement numbers have taken off with viewing sessions on Xbox and Roku
eclipsing 30 minutes. With our ability to promote the movie offering to
our 49 million YouTube subscribers, 70 million website visitors and the
22 million people who have downloaded our apps, we believe we are
further positioning Break to be one of the dominant a la carte offerings
of the future.”
Long known as the destination for the best in web video, this
expansion marks Break’s move into streaming full length, premium
ad-supported content. “Movies on Break” launches today with 80
films in eight categories, including “Pulse-Pounding Action,” “Screen
Junkies Approved,” “Overlooked Gems,” and “Before They Were Famous”. A
new category will debut each week and will include 8-10 new films, hand
selected by the Break editorial team, led by new Editor-in-Chief Jack
Moore.
“Break has built an enormous, engaged viewing audience by creating and
curating world-class video content,” said Lionsgate President of
Worldwide Television & Digital Distribution Jim Packer. “We’re pleased
to supply them with a broad range of titles to enable them to continue
expanding their offering into longer-form, professionally produced
content. Our long-term partnership with Break is one of the many
strategies we’ve created to deliver content to our next generation
online audiences.” Lionsgate has been a minority equity investor in and
content partner of Break, part of DEFY Media, since it was launched in
2007.
Users can download the Break.com mobile app for iOS (iPhone and iPad) here
and Android here.
To locate the “Movies” section on the iOS app, touch the navigation bar
on the top left-hand corner of the home screen and select “Movies”.
Users can connect on Roku and Xbox by downloading the free “Break” app
on their device and selecting “Movies”.
Connect with Break on social platforms:
Twitter: @Breakcom
Facebook:
http://facebook.com/Break
Instagram:
@Breakcom
About DEFY Media
DEFY
Media is the definitive media company for the digital generation,
formed by the 2013 merger of Alloy Digital and Break Media. The merger
united two companies with strong legacies and expertise in creating
influential and culturally significant entertainment properties for
13-34 year old consumers. DEFY Media creates some of the most popular
content in digital under its leading portfolio of brands, including Break,
Clevver,
GameTrailers,
Made
Man, SMOSH,
Screen
Junkies, The
Gloss, and The
Escapist, together reaching over 155 million consumers monthly
through owned web, YouTube, mobile, social, and emerging OTT platforms.
The world's top brands partner with DEFY to build immersive advertising
solutions that deliver unparalleled access to this influential audience.
With uniquely integrated capabilities in content development, studio
production, distribution and promotion, DEFY Media is built for content
delivery in the digital age. Please visit us at www.DEFYMedia.com.
Copyright Business Wire 2015