Hilton
Worldwide (NYSE: HLT) today announced Meet with Purpose, a concept
designed to make it easier for meeting professionals to reduce waste and
incorporate health and wellness into meetings and events.
Meet with Purpose provides meeting professionals with sustainable
choices to incorporate into events that not only enhance the experiences
of attendees, but also align with many customers’ corporate
responsibility goals.
Inspired by Hilton’s corporate responsibility strategy, Travel
with Purpose, Hilton gathered feedback from customers and sales Team
Members to identify the most pressing sustainability issues for meetings
and events. To meet these needs, Hilton created Meet with Purpose,
supported by two focus areas:
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Mindful Eating encourages meeting professionals to reexamine
event dining to minimize food waste and encourage healthy choices.
Hilton offers solutions such as portion control, sourcing locally,
pre-plating salads and establishing central water stations with
reusable containers.
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Mindful Meeting inspires meeting professionals to host more
sustainable events by considering practices that are less
resource-intensive. The solutions range from using paperless
registration and placing notepads in a central location to turning off
climate control when a meeting room isn’t in use.
When put into practice, Meet with Purpose can have a large impact on an
event. As examples:
-
Last September, Hilton
San Francisco Union Square hosted an event that typically
draws approximately 60,000 attendees. Hilton’s team helped the company
recycle 66,858 pounds of waste material, source approximately 30
percent of energy from renewable sources and contribute more than 1.3
tons of food donations.
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Additionally, Hilton
Chicago has a robust recycling and composting program, efficient
water systems and partners with local farms to source food locally in
addition to growing their own vegetables on a rooftop garden. The
hotel works with customers to incorporate these practices into
meetings and events hosted at the hotel to add value to the event for
attendees and the host company.
“Today’s meeting attendees seek greater meaning in their event
experiences and expect event planners to consider the broader
implications of the meeting itself,” explains Lesley Brasesco, Hilton
Worldwide’s managing director of sales effectiveness for the Americas.
“Meet with Purpose offers meeting professionals a menu of options that
make it easy to incorporate sustainable, impactful and healthy choices
that deliver on the broader corporate responsibility commitments of our
customers and Hilton.”
Hilton’s Meet with Purpose serves as a guide to help hotels enrich their
meetings and events offerings with responsible practices. More
information on Meet with Purpose can be found on http://connectplusathiltonworldwide.com.
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
spanning the lodging sector from luxury and full-service hotels and
resorts to extended-stay suites and focused-service hotels. For 95
years, Hilton Worldwide has been dedicated to continuing its tradition
of providing exceptional guest experiences. The company's portfolio of
12 world-class global brands is comprised of more than 4,250 managed,
franchised, owned and leased hotels and timeshare properties, with more
than 700,000 rooms in 93 countries and territories, including Hilton
Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels &
Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by
Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels,
Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand
Vacations. The company also manages an award-winning customer loyalty
program, Hilton HHonors®. Visit news.hiltonworldwide.com
more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide,
www.twitter.com/hiltonworldwide,
www.youtube.com/hiltonworldwide,
www.flickr.com/hiltonworldwide
and www.linkedin.com/company/hilton-worldwide.
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