DENVER, CO / ACCESSWIRE / January 22, 2015 / Firm chooses Celsius Holdings, Inc. as its single best investment idea for the next 12 months, after registering a 47% price gain in 2014.
Altitrade(TM) Partners, located just outside of Denver Colorado, is forecasting that 2015 will be a breakout year for Celsius Holdings, Inc. (OTC Pink Sheets: CELH) with an internal projection that the innovative beverage company will reach profitability in fiscal year 2015.
"We believe, that in 2015, everything will finally start coming together for Celsius Holdings, Inc. after many years of struggling to position itself in the very competitive beverage industry." said a spokesperson for Altitrade(TM) Partners, which specializes in reporting on micro-cap companies that are often overlooked and undiscovered by Wall Street.
Over the past three years, we have taken the opportunity, during the rebuilding and rebranding process, to acquire a substantial stake in the common equity of Celsius Holdings, Inc. We have had numerous discussions with Celsius management, over the course of their tenure, and feel that the leadership currently in place has added tremendous value to the Celsius brand. We are confident that ultimately this value will be recognized by investors, and translate into a much higher price for shares of the company. We continue to monitor the company's progress, on both the domestic and international fronts, as Celsius management continues to successfully execute on their long-term strategic business plan.
As the beverage industry continues to adapt to changing consumer preferences, we believe that Celsius Holdings, Inc. is well positioned to capitalize on the shifting trend towards more functional beverages, which provide a multitude of benefits to more health-conscious individuals.
In our view, the biggest single factor that differentiates Celsius' functional beverage products, from the competition, is the fact that they have a total of seven (7) clinical, and scientific studies, by which they are able to validate and substantiate the assertions made about the effectiveness of Celsius products. More importantly, these studies have been reviewed by the National Advertising Division of the Better Business Bureau, and after an extensive evaluation process by the NAD, Celsius received approval to use this information in their advertising and marketing claims.
We know of no other beverage company, besides Celsius, that has subjected itself to such a rigorous examination of its products in order to lay claim to the efficacy of its brand.
It is clear to us that the Celsius brand resonates with the public, and we see clear evidence that more and more health-conscious consumers are integrating the Celsius brand into their active lifestyle. The reviews on Amazon are a testament to the fact that users of Celsius beverages, not only enjoy the taste across many different flavors, but that the proprietary formula of all-natural ingredients gives brand enthusiasts the energy and increased stamina they are looking for without the negative after-effects of some other beverages. Over 65% of Amazon users have given the Celsius brand a perfect score of five (5) stars, while the overall score among all Amazon users is a 4.3 out of a possible 5.0 star rating.
We have also looked at the cadre of users who have posted their testimonies to the Celsius web site; indicating that the brand has helped them to achieve many of their personal health and fitness goals.
It is our belief that the Celsius brand is at the beginning of a long-awaited renaissance. We further believe that there are a number of external catalysts that could help propel the brand into the mainstream beverage marketplace.
Among these catalysts are the diminishing popularity of traditional soft drinks containing high-fructose corn syrup and laden with empty calories, the demographic trend of a more active lifestyle among consumers who are integrating daily exercise into their lives, the company's announcement in mid-October that they had reached a partnership agreement with the National Association for Fitness Certification (NAFC) and its 27,000 active fitness trainers to act as ambassadors for the Celsius brand among its fitness constituents, and, most importantly, the news in late November 2014 that within the next two years Nestle (OTC Pink Sheets: NSRGY) will attempt to, once again, develop a calorie-burning beverage after its failed joint venture Enviga product with Coca-Cola.
This last catalyst is especially important, because it shows that one of the largest international food & beverage companies in the world is committing resources to a beverage category that is seen as the next logical step in the evolution of healthier beverages. This development represents the initial stages of taking beverages beyond the limitations of no calories. The beverage industry is beginning to ask the question "Why stop at zero calories?"
Celsius is currently the world's only calorie-burning (negative-calorie) beverage, and with Nestle's reemergence into this exciting new category we foresee additional entries by other big beverage companies in the not-too-distant future. Such an occurrence would likely revitalize investor interest in Celsius Holdings, Inc. and their proprietary MetaPlus(R) calorie-burning formula.
Altitrade(TM) Partners also envisions the possibility that Celsius Holdings, Inc. could be acquired, at some point, by a larger beverage company such as Coca-Cola (NYSE: KO), PepsiCo (NYSE: PEP) or Dr. Pepper-Snapple Group (NYSE: DPS) as a way to quickly and easily gain entry into the calorie-burning beverage category.
We know, for example, that Coca-Cola's Venture and Emerging Brands unit generally looks for small, entrepreneurial companies with annual revenues of $10 million, or greater, as a prerequisite for consideration. It should be noted that only three percent (3%) of all beverage brands ever reach this "proof of concept" phase. We expect that Celsius Holdings, Inc. will report revenues in the $14-15 million range for fiscal year 2014. That would represent a significant increase over fiscal year 2013 revenues of $10.6 million.
While we were pleased that Celsius Holdings, Inc. stock rose 47% in 2014, we believe that much greater gains in the stock price are achievable in 2015. As a result, we continue to rank the stock as our #1 investment idea for the next 12 months and the year 2015.
The principals of Altitrade(TM) Partners are long shares of Celsius Holdings, Inc. (CELH). The information contained herein expresses only the opinions of individuals who are affiliated with Altitrade(TM) Partners. Altitrade(TM) Partners has not received any form of compensation from Celsius Holdings, Inc., or any other third party in exchange for their opinions. No promotional fees, of any kind, have been paid to Altitrade(TM) Partners. We are an independent provider of small-cap and microcap research. For more information about Altitrade(TM)Partners, including our disclaimer, please visit www.altitradepartners.com
Altitrade(TM) Partners has previously written extensively about Celsius Holdings, Inc. through various reports found on its web site, Google blog, and on the Seeking Alpha web site. The information contained within these reports may include or incorporate by reference "forward looking statements" including certain information with respect to business results, plans and strategies of publicly-traded companies. For this purpose, any statements on the site or incorporated by reference that are not statements of historical fact may be deemed to be forward-looking statements.
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The information contained herein contains forward-looking information within the meaning of Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934 including statements regarding expected continual growth of the company and the value of its securities. In accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 it is hereby noted that statements contained herein that look forward in time which include everything other than historical information, involve risk and uncertainties that may affect the company's actual results of operation. Factors that could cause actual results to differ include the size and growth of the market for the company's products, the company's ability to fund its capital requirements in the near term and in the long term, pricing pressures, unforeseen and/or unexpected circumstances in happenings, pricing pressures, etc. Investing in securities is speculative and carries risk. Altitrade(TM) Partners has no business arrangement with any company discussed above. Please see the additional disclaimer on the Altitrade(TM) Partners web site for more complete details.
SOURCE: Altitrade Partners