Toyota will have not one, but two ads during the big game on Feb. 1 with
the spot entitled “How Great I Am” slated to appear in the first quarter
of the Super Bowl broadcast. The ad features Team Toyota athlete,
Paralympic medalist and Dancing with the Stars finalist Amy Purdy
along with the iconic voice of Muhammad Ali, as part of the “One Bold
Choice Leads to Another” campaign for the new 2015 Toyota Camry.
Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy stars in Toyota's 'How Great I Am' Super Bowl commercial. (Photo: Business Wire)
“We’re very proud of the message our commercial sends about not only
making bold choices, but living a bold life, and Amy Purdy represents
that in everything she does. Amy inspires us, and to have her make her
Super Bowl commercial debut with Toyota is something we’re thrilled
about,” said Jack Hollis, group vice president of marketing, Toyota
Motor Sales, U.S.A., Inc.
The ad shows Purdy and her bold lifestyle which includes running,
snowboarding, ballroom dancing and more, all set to Ali’s famous “How
Great I Am” speech. The speech, which Ali made before his historic
“Rumble in the Jungle” bout with George Foreman in 1974, highlights the
type of bold thinking that drives people to make choices every day. The
video can be viewed on Toyota USA’s YouTube channel and with the
following link: http://youtu.be/PjUfygo5mzw.
“To say I’m honored to be in this spot airing during the game would be
an understatement,” said Purdy. “All my life I’ve been faced with
choices, and I’ve been determined to be bold through every one of them.
I have a great relationship with Toyota, and to be in an ad that
encourages others to persevere and be bold in their own lives is
something that is hard to accurately put into words.”
Toyota will also have a second spot in the Sunday game that will
continue the conversation about bold dads. The conversation was sparked
by the release of a Toyota video
last week starring current and former professional football players and
their children, along with a longer video
that includes everyday dads.
Toyota is also inviting Twitter users to engage in the unique game day
conversation by helping to create a cultural moment in real time. To
participate, consumers can compose a tweet with up to four photos of
their dads using the hashtag #OneBoldChoice.
Background on the 2015 Camry
The 2015 Toyota Camry ensures that the driver gets noticed for all the
right reasons, and there’s an emotional thrill in surprising others with
an unexpected side. It was designed by CALTY and engineered at Toyota
Technical Center, both in Ann Arbor, Michigan. Every Camry sold in North
America is built at Toyota plants in Georgetown, Kentucky and Lafayette,
Indiana. For more information on the bold 2015 Camry, visit www.toyota.com/camry.
ABOUT TOYOTA
Toyota (NYSE:TM), the world's top automaker and creator of the Prius,
is committed to building vehicles for the way people live through our
Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more
than 25 million cars and trucks in North America, where we operate 14
manufacturing plants and directly employ more than 40,000 people. Our
1,800 North American dealerships sold more than 2.5 million cars and
trucks in 2013 – and about 80 percent of all Toyota vehicles sold over
the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country,
with a focus on education, safety and the environment. As part of this
commitment, we share the company’s extensive know-how garnered from
building great cars and trucks to help community organizations and other
nonprofits expand their ability to do good. For more information about
Toyota, visit www.toyotanewsroom.com.
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